In a pioneering deal, “The Traitors” format rights for Brazil and Mexico have been acquired from All3Media Intl. by NBCUniversal International Networks & Direct To Consumer Latin America.
Allowing NBCUIN & DTC to provide native variations of the smash hit actuality competitors, the 2 new native format model pact marks the primary format licenses in Latin America bought by All3Media Intl.
With the pact, Mexico and Brazil be a part of over 30 territories which have commissioned native makeovers of “The Traitors,” named K7’s 2024 format of the 12 months.
Over 50 territories have broadcast episodes by way of tape gross sales, which All3Media referred to on Monday as a “global phenomenon” and a part of its “expansive format slate” which additionally contains “Race Across The World,” “Lingo” and “Cash Cab.” All3Media Intl. additionally handles ancillary rights. “The Traitors” is constant its “rapid international expansion.”
In May, for example, Prime Video India set a premiere date for its model of the truth sequence, marking the streamer’s largest unscripted unique thus far.
“‘The Traitors’ has captivated audiences worldwide with its unique blend of psychological gameplay, strategy and suspense. Its international appeal is further underscored by the strong demand for both format rights and finished tape across key global markets,” All3Media Intl. stated in an announcement Monday.
“‘The Traitors’ Season 2 was the reality TV event of the year,” Variety proclaimed in a 2024 overview. It doubled down on its casting of established actuality performers, pivoted to a week-by-week launch, and Peacock itself is simply larger than it was in early 2023, so “The Traitors” might break onto the Nielsen streaming chart. “But mostly, ‘The Traitors’ works because it adheres to one of life’s great principles: It kept things simple, and thereby elevated a genre often dismissed as stupid,” the overview noticed.
“The Traitors” format was created within the Netherlands by IDTV, an All3Media firm, and first aired on Dutch broadcast community RTL 4 in 2021. NBCUIN &DTC Latin America has already acquired all three seasons of the multi-Emmy-winning U.S. model of “The Traitors,” which, All3Media Intl. famous, was “widely praised” by audiences and critics throughout the area.
“We have every confidence the brilliant [NBCU] teams [in Latin America] will deliver dramatic, addictive, and immersive versions of ‘The Traitors’ that will captivate audiences across the region— and beyond,” stated Yari Torries, VP Latam & U.S. Hispanic at All3Media International.
“With Universal+ Latin America already home of the U.S. version of ‘The Traitors’ across the region, these new adaptations will deepen the impact of Universal+ with audiences across the region,” stated Khris Lorenzo, SVP, Content & Acquisitions, NBCUIN &DTC Latin America.