‘Squid Game’ Season 2 Breaks Netflix Opening Week Record In Top 10s With 68M Views

Cr. No Ju-han/Netflix © 2024

One of essentially the most anticipated new releases of 2024 simply dropped over Christmas, and the time has come to see how effectively the present is performing. Squid Game season 2 has been breaking FlixPatrol data because it dropped, however is it breaking Netflix data? Let’s check out these first-week stats. 

In case you missed it, after three years, Squid Game returned for its penultimate season, with the third and remaining half eying a June 2025 launch date. Netflix threw all the pieces at this launch, partnering with dozens and dozens (if not a whole lot) of manufacturers, releasing a cell companion sport, and doing all the pieces within the advertising and marketing toolbox, all within the hopes of constructing this an enormous hit. 

As a reminder, Squid Game season 1 featured within the Netflix high 10s for 15 weeks straight between September twelfth and December twenty sixth, 2021. The present has featured in these world high 10s for 23 weeks in whole, choosing up 2.3 billion viewing hours globally over these 23 weeks, equating to 281.60 million views. From the Netflix Engagement Reports, protecting all of 2023 and the primary half of 2024, the present picked up 251.20 million hours (or 30.2 million views).

So, how effectively did season 2 do? Well, it broke data. 

Here’s how Netflix describes the launch of their press launch:

“Like presents beneath the Christmas tree, followers couldn’t wait to unwrap new episodes of Squid Game this week. Season 2 of the massively widespread Korean collection from creator/director Hwang Dong-hyuk and starring Lee Jung-jae topped the non-English TV record with a whopping 68 million views, rating No. 1 in 92 nations and breaking the document for many views for a present in its premiere week (beforehand set by Wednesday Season 1 in 2022, with 50.1 million views).

Since its launch on Dec. 26, the present’s sophomore run has already grow to be Netflix’s seventh hottest non-English TV present in document time — Squid Game Season 1 stays on the high with 265.2 million views — and propelled the multiplayer online game Squid Game: Unleashed to No. 1 in motion video games on the App Store in 57 nations. And there’s extra to return: the third and remaining season is due out in 2025.”

Let’s put that week 1 quantity into context vs different Netflix films, collection, and the latest Jake Paul and Mike Tyson battle. It’s not even shut. 

If we have a look at how effectively season 2 stacks up towards Netflix’s greatest all-time hits, you’ll be able to see it’s received off to an unimaginable begin.

Season 1 wasn’t successful proper off the bat it’s price remembering, with a relatively bizarre first week, however it was in week 2 when the present hit one other stage. That’s demonstrated fairly properly after we evaluate it towards Wednesday and Fool Me Once, two different reveals in Netflix’s all-time most-watched record.

The collection is sort of actually going to switch Squid Game season 1 because the most-watched non-English collection in a matter of weeks at this fee. 

Is TikTok A Big Driver for Squid Game? (Again)

TikTok is as soon as once more doing its half to assist promote Squid Game by our estimates. Everyone’s “For You” web page is clearly totally different, however wanting across the numerous hashtags and accounts selling Squid Game content material, you’ll be able to see purely by the variety of views that season 2 content material is hitting lots of people’s feeds. 

Sadly, we don’t fairly have definitive numbers for TikTok, however you’ll be able to see #SquidGame2 has over 443.6K posts, and the principle tag now carries 2.6M posts. The most important Squid Game Netflix account barely has a latest video under 1M views, with a few of them reaching as much as 37.5M views. TikTok’s Creative Center additionally reveals curiosity within the present rocketing and that includes a number of instances in TikTok trending hashtags. I attributed a few of the success of Squid Game S1 to TikTok and I’m going to do the identical right here once more now. 

Celebrating on social media, Netflix shared a first-look image for season 3 of the present:

Are you impressed with Netflix’s big launch for Squid Game season 2? Let us know within the feedback.