Last week, Spotify returned to the Croisette for our eleventh yr on the Cannes Lions International Festival of Creativity—bringing collectively artists, creators, manufacturers, and followers for 3 days of inspiring conversations, unforgettable performances, and daring concepts at Spotify Beach.
Spotify’s Cannes Lions highlights
This yr, Spotify was acknowledged throughout a number of classes at Cannes Lions, reflecting our dedication to creativity and innovation. Highlights embody:
-
- Gold Lion for Design-Driven Effectiveness for the Spreadbeats marketing campaign in partnership with FCB New York.
- Silver Lion for Digital Design for Spreadbeats in partnership with FCB New York.
- Bronze Lion in Corporate Purpose & Social Responsibility for the Sounds Right marketing campaign in partnership with United Nations and AKQA.
- Shortlisted for Excellence in Craft for the Do You Speak Anitta? marketing campaign.
- Shortlisted for Consumer Services/Business to Business and Innovation in Branded Content & Social Behavior for Spreadbeats.
- Shortlisted for Fan Engagement & Community Building for the Singing in Your Inglish marketing campaign.
- Shortlisted for Rebrand/Refresh of an Existing Brand for Spotify Italy’s Bloombeats in partnership with Dentsu Creative.
- Shortlisted for Design for Behavioural Change for Spotify Japan’s Pride Code in partnership with TBWAHAKUHODO.
Spotify Beach in motion
From unique panels and a star-studded soirée to distinctive musical moments, right here’s a glance again on the most memorable scenes from Spotify’s week within the South of France.
Monday, June 16
Spotify Beach kicked off with powerhouse programming that includes Paris Hilton, Louis Theroux, and Charlie Puth. Moderated by Spotify’s Global Head of Podcast Advertising & Business Development, Emma Vaughn, “Mic Check: In Conversation With Louis Theroux, featuring Paris Hilton” explored the ability of storytelling throughout podcasts, documentaries, music, and memoirs. Paris mirrored on utilizing her podcast to focus on significant tales and join with others:
“With my social [channels], I can showcase the more fun, glamorous, and playful side. But through my podcast, I can talk about things that are very meaningful to me […] and use my voice to be a voice for others.”
Puth joined Spotify’s Global Head of Business Marketing, Bridget Evans, for “Rhythm and ROI: Amplifying Music in Your Marketing Strategy,” sharing insights on how music drives model storytelling—and even teasing a brand new Broadway undertaking and his upcoming album.
The night wrapped with Spotify’s annual soirée, the place Puth carried out fan favorites like “Attention” and “See You Again,” plus a shock rendition of Bonnie Raitt’s “I Can’t Make You Love Me.” Guests included Antoni Porowski, Winnie Harlow, Kyle Kuzma, Bill Nye, Dylan Efron, Rachel Lindsay, Jake Shane, Bowen Yang, and Matt Rogers.