Regal Names Industry Vet Rob Westerling as SVP of US Content

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EXCLUSIVE: Deadline has discovered that Regal Cinemas has employed Rob Westerling as its SVP of US Content.

The information comes within the wake of Regal Theatres VP and Head of Film Andrew Turner exiting.

Westerling was lately VP of Content and Programming at Harkins Theatres in Scottsdale, AZ. He begins the brand new gig at Regal on Monday, June 3.

Westerling counts 23 years of expertise within the business, 21 of these beforehand with Regal. He will oversee all US movie shopping for and programming tasks whereas persevering with to foster and develop relationships with movie studios and content material suppliers. 

Westerling beforehand started work at Regal in 2001 at West Town Mall in Knoxville, Tennessee. He then transitioned to the theatre assist workplace in 2005, the place he shortly rose by the ranks of the movie staff, changing into Head of Film in 2018.

“As we evolve our global film structure, I am truly excited to welcome Rob back to Regal where he will oversee our US film team,” Eduardo Acuna, Regal CEO mentioned. “Rob has a proven track record with Regal and our distribution partners that will be critical moving forward as we position the company for continued growth and success.”

“I am thankful to have the opportunity to return to Regal and work alongside one of the most passionate teams in exhibition,” acknowledged Rob Westerling, SVP of US Content for Regal. “Building on the strong relationships with our studio partners, I am truly excited for Regal moviegoers as we continue to innovate and evolve the moviegoing experience.”

Westerling shall be based mostly within the Knoxville workplace.

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