There’s a rumor going round that Drake and Kendrick Lamar‘s shared music label tried to pressure them to squash their beef — however seems, it’s very unfounded … TMZ has realized.
Here’s the deal … a blind merchandise is being circulated that purports to have the within scoop on an alleged assembly between Kendrick, Drake and Universal Music Group … which each artists are technically signed to by way of distribution subsidiaries.
There’s a number of bullet factors addressed within the blind merchandise — together with the declare that UMG honchos tried to pressure Kendrick to capitulate to Drake and apologize and squash issues.
The blind merchandise — citing purported insiders — stated UMG wished to have Okay.Dot put out an announcement acknowledging that Drake is just not, in reality, a pedophile … this whereas alleging that UMG brass was viewing Drake as shedding huge time within the beef and it hurting their backside line.
It additionally sounded fairly thorough and detailed … however sources with direct information inform TMZ there was no such assembly between UMG, Drake and Kendrick … and that this complete little narrative — which is beginning to go viral on-line — is totally made up and never true.
We’re informed not solely did UMG not insert itself right here … however our sources, who’re conversant in the interior workings of the label, say Universal would by no means soar into one thing like this.
The means it was defined to us … Kendrick and Drake’s beef is between them and fully separate from the enterprise aspect of issues — and UMG simply does not suppose it is their place to step in both means. So, they did not … nor did they ever think about doing so.
Mind you, there’s additionally the truth that all these music drops have clearly solely helped them. All the tracks between these two guys have spurred plenty of streams and performs — and that is {dollars} for UMG … so, objectively, there is a monetary incentive to maintain a beef like this going.
Now, when it comes to whether or not it really will maintain going or die on the vine … all indicators level to the latter. DJ Hed telegraphed this earlier this week, suggesting Drake was chucking up the sponge and transferring on. Of course, that was earlier than a taking pictures happened at Drake’s home.
No telling how the unlucky improvement could have an effect on issues within the music area — on the problem of both of those titans being introduced in by the principal to work out their issues … we’re informed it is full BS.
Here’s hoping they’ll work out their points quietly (and non-violently) behind the scenes.