Pictures: Netflix
We’re approaching a quarter-way level by means of 2024, and Netflix has had some huge successes to this point. Society of the Snow and Fool Me Once are maybe the 2 greatest new releases of the yr, however we’ve additionally seen some flops. Using Netflix’s high 10 knowledge (or lack of information, maybe extra to the purpose), we are able to see what hasn’t labored for Netflix to this point in 2024.
Want to see our checklist of flops for 2023? You can discover all these and the most important Netflix viewership hits for final yr in our complete rundown right here.
Now, let’s dig in:
Good Grief (2024)
Good Grief – Picture: Netflix
The second main Netflix film launch of 2024 had loads going for it. Daniel Levy, greatest recognized for his work on the beloved Schitt’s Creek sequence, could be making his directorial debut with Netflix for a comedy-drama that noticed him star alongside Ruth Negga, Himesh Patel, and Celia Imrie.
While the film did enter the each day high 10s in dozens of areas, it didn’t have a lot endurance and after eight days following the discharge, the film had dropped out of the highest 10s completely. Worse nonetheless, the film didn’t make the worldwide high 10 which means it obtained lower than 8 million viewing hours in week 1 and fewer than 6 in week 2.
The film additionally obtained a restricted theatrical launch forward of it, dropping on January fifth, doubtless in hopes of being thought of for awards season, however the actuality for this one is that it got here and went with out a lot fanfare and will likely be a long-forgotten footnote by the tip of the yr.
Spaceman (2024)
Picture: Netflix
This one hurts to sort, however Spaceman places a blemish on Adam Sandler’s impeccable file for with the ability to high the Netflix charts. This had been on our most anticipated checklist for the yr, however sadly, the film didn’t ship, no less than by way of viewership. After a subdued begin, the film did rise in viewership in week two earlier than plummeting an astonishing 71% in viewing hours in week 3.
I’m nonetheless a bit bamboozled concerning the thought course of behind a few of the selections, particularly concerning the discharge window for the movie. Not solely did Netflix make this compete with Code 8: Part II, one other sci-fi film launched simply days earlier than this, however additionally they launched it towards Dune Part 2, which sucked all of the oxygen out of the air.
American Conspiracy: The Octopus Murders (Season 1)
Picture: Netflix
Crime documentary sequence are often slam dunks for Netflix, however that definitely wasn’t the case for The Octopus Murders when it was launched in late February 2024. Frederic famous in our high 10 report for its first week the place he referred to it as a “rare documentary misfire,” with the title having one of many lowest docuseries debuts since Netflix began publishing knowledge.
Why didn’t it carry out? Could it have been as one thing as trivial because the identify being a little bit of a mouthful that doesn’t actually hook you? Did it simply get crowded out? Let us know your ideas within the feedback.
Sports Documentaries
Sticking with the documentaries, we transfer on to sports activities. We’re going to group a bunch of those, however regardless of large funding and a whole lot of oxygen given to Netflix’s shoulder programming for sports activities, it seems that it’s not completely paying off with the titles launched to this point in 2024.
Break Point’s second season, launched in January, adopted within the footsteps of its first two elements by failing to register properly within the Netflix high 10s. Likewise, Full Swing is nowhere to be discovered following the season 2 launch.
Six Nations: Full Contact didn’t make it to the Netflix high 10s following its launch regardless of rugby being common in a slew of nations around the globe. Formula 1: Drive to Survive continues to be the gem within the crown however notably suffered one other vital drop in viewership season over its debut weekend, going from 4.1M views for season 4 to 4.0M for season 5 and dropping even additional to 2.9M for season 6.
Are we placing an excessive amount of emphasis on the efficiency right here? Perhaps, however both means, these are sometimes world sports activities, and the demand doesn’t appear to match the availability of titles that Netflix is pumping out.
The Netflix Slam doesn’t fairly slot in as a flop provided that it was dubbed an experiment, however that title didn’t hit the worldwide high 10s regardless of having comparatively good efficiency in some international locations like Spain.
Frederic will likely be masking all this in additional element within the coming weeks.
The Vince Staples Show
Picture: Netflix
It may be a bit untimely to incorporate The Vince Staples Show right here, provided that this seems to be/seemed prefer it may be an awards contender, however trying purely at efficiency, it didn’t make many waves when it was launched in mid-February 2024.
The restricted sequence was featured within the TV high 10s of a handful of nations, together with the US, for eight days. However, it notably didn’t make the worldwide high 10 checklist for its debut week or the following second week. This isn’t out of the norm; a number of of Netflix’s different comedy hits have additionally didn’t make a major influence on the highest 10s, although they did no less than seem on the checklist.
In equity, the chances for the present succeeding within the high 10s have been stacked considerably towards it, much more than standard. A shortened episode rely does considerably put it on its again heels, however provided that the order of the highest 10s is now ranked by views moderately than pure viewing hours, we’d have nonetheless anticipated a bit extra endurance from the comedy.
Girls5eva (Seasons 1-3)
Picture: Netflix
Seemingly out of nowhere final yr, Netflix introduced it could be choosing up Girls5eva not solely as a licensed title but in addition to keep away from cancelation; it’d be taking on the discharge of season 3 completely from Peacock.
Netflix in worldwide territories obtained the primary two seasons with out a lot fanfare in 2023, and though featured within the each day high 10s for 2 days in Ireland, issues already weren’t trying good for the present. Then, in March 2024, Netflix launched each seasons 1 and a pair of within the US and the newly launched third season globally, and… nothing. It didn’t seem within the each day high 10s and likewise missed the worldwide high 10.
What led Netflix to revive this? Did they get the info flawed or was it a case of connections in excessive locations? We’ll by no means know.
That’s all we have now for now – we’ll be updating you all year long with extra viewership misfires as and once we get them.