The Return to Sender and Hound Dog famous person, who had an Oscar-nominated film made about him final 12 months, will probably be dropped at life in London in November earlier than transferring to Las Vegas, Berlin and Tokyo.
British immersive leisure outfit Layered Reality, which has beforehand made immersive experiences on the Gunpowder Plot and The War of The Worlds, has secured the worldwide rights for the Elvis Evolution present.
Taking place in a yet-to-be-named Central London location, the present will function a life-sized digital Elvis and make use of AI, holographic projection, augmented actuality, stay theatre and multi-sensory results, Layered Reality mentioned. CEO Andrew McGuinness advised the BBC it might be “a next-generation tribute to the musical legend” and permit folks to “step into the world of Elvis and walk in his shoes”. Elvis Evolution will even function an Elvis-themed bar with restaurant and stay music.
The transfer follows the runaway success of ABBA Voyage, which launched 18 months in the past close to the Stratford Olympic Park and has taken the English capital by storm. The Elvis present differs in that the topic has been useless for many years, whereas all 4 members of ABBA had a hand within the manufacturing of their present, alongside Swedish leisure firm Pophouse and VFX outfit Industrial Light & Magic. Holograms of the likes of Tupac and Michael Jackson have been used prior to now, though by no means for a full present. Meanwhile, the Beatles’ last tune was not too long ago accomplished utilizing AI.
Elvis’ place in widespread tradition has been to the fore over the previous 12 months or so, with an Austin Butler-starring Baz Luhrmann film about him receiving eight Oscar nominations and one other, about spouse Priscilla, launching this week. A stage adaptation of Elvis, with Luhrmann hooked up as producer, is in growth.