Kylie Jenner has formally launched her brand-new clothes line, Khy. She’s actively been selling it on-line, and phrase on the road is that Khy exceeded $1M in gross sales inside 60 minutes of launching!
It Looks Like Kylie Jenner Is Off To A Great Start With Khy!
With the launch, followers acquired entry to the items in “Drop 001,” and the fake leather-based trench coat — together with the fake leather-based mini gown — seemingly ate up essentially the most consideration on-line.
— Khy (@KhyBrand) October 30, 2023
Upon its highly-anticipated launch, PEOPLE studies that the model’s first assortment surpassed $1M in gross sales throughout the first hour of dropping. Additionally, the outlet notes that the ditch coat, mini gown, and “moto gloves” swiftly bought out.
As for many who didn’t get to cop any of the “Drop 001” items, the outlet studies that one other assortment is about to drop very quickly.
— Khy (@KhyBrand) November 1, 2023
The Businesswoman Says She’s “Completely Involved” With The Brand: “It’s Very Personal”
This growth follows Kylie Jenner opening up about Khy throughout a sit-down with Vogue.
Regarding the launch, she defined feeling each “really nervous” and “really excited” in regards to the pursuit.
Without delving into the specifics, she additionally spoke on the “strong level of interest” surrounding Khy. She went so far as acknowledging, “It’s greater than I could have imagined.” IKTR!
“There’s been a strong level of interest. And lots of engagement on all socials. It’s greater than I could have imagined.”
Kylie Jenner additionally mentioned how “completely involved” she is with your entire model, itemizing off numerous examples of her hands-on method.
“I want people to know how completely involved I am in this. From original concept, to designing, or co-designing if we’re working with other designers, from picking fabrics [and] colors, I’ve been in every fit meeting. I am the creative director of the brand and marketing. There’s not an Instagram post or video that hasn’t been personally edited by me, there hasn’t been an Instagram post that I haven’t posted myself. I do the creative for all my shoots.”
She wrapped by including, “I’ve worked really hard on it, I’ve put my love into it, and I can’t wait for people to experience the clothes. It’s very personal.”
— Khy (@KhyBrand) November 3, 2023