ACTIVELY BLACK RETURNS TO NEW YORK FASHION WEEK WITH “THE BLACK MIXTAPE: VOLUME 2” DEBUTING ICONIC COLLABORATIONS CELEBRATING 50 YEARS OF HIP HOP AND BLACK CULTURE
New York, NY – September 6, 2023 – Actively Black, the trailblazing black-owned premium athleisure put on model, is ready to make a robust assertion at New York Fashion Week with the launch of a number of groundbreaking collaboration collections. The eagerly awaited occasion, titled “The Black Mixtape: Volume 2,” is a dynamic celebration of fifty years of Hip Hop, Black tradition, and expertise. The style present guarantees to be a transformative cultural expertise that begins the place the rhythm of the beat started, Africa, to amplify the affect of the music that has formed generations.
Actively Black is teaming up with The Shade Room, a number one media firm that highlights Black tradition and information, to livestream “The Black Mixtape: Volume 2” throughout NYFW on TheShadeRoom.com. This collaboration seeks to interrupt down the exclusivity of Fashion Week by broadening entry to a world viewers. The present affords a style expertise like no different, curated meticulously to showcase the wealthy tapestry of Black tradition and its profound impression on the world.
One of the cornerstones of Actively Black’s success has been its significant collaborations with iconic figures and cultural touchstones. This yr’s present will debut collaborations with Marvel’s Black Panther, the Muhammad Ali Estate, Allen Iverson, Various HBCU’s, the Malcolm X Estate, and the Notorious B.I.G-Biggie Estate amongst others. The meticulously curated expertise may also characteristic famed Nigerian artist Laolu and Nigerian Olympic Gold Medalist Seun Ogunkoya. Homage is a theme the model has persistently executed, and this present shall be no completely different as choreographed segments will honor those that led the tradition by way of the previous 50 years. “There would be no Actively Black without Fubu so I felt we had to honor the brand and man behind it,” says Smith. Each partnership and phase of the present speaks to Actively Black’s dedication to honoring Black excellence and making a optimistic impression.
Since its inception in November 2020, Actively Black has skilled explosive progress and garnered widespread recognition. The model proudly holds a spot within the prime 100 fastest-growing manufacturers on Shopify and ranks among the many prime 10 fastest-growing athleisure manufacturers within the nation. It has discovered favor amongst athletes, celebrities, and style fans alike being worn by The Obamas, Stephen Curry, Deion Sanders, and others. Born from the imaginative and prescient of Lanny Smith, an ex-pro-athlete who acknowledged the necessity for genuine illustration and empowerment throughout the sports activities and style industries, he set his sights on creating simply that. Frustrated by the dearth of inclusivity from main sportswear manufacturers, he launched into a journey to create a model with a mission to uplift and reinvest within the Black neighborhood.
“The Black Mixtape: Volume 2” at New York Fashion Week represents a pivotal second in Actively Black’s journey. It symbolizes the model’s dedication to celebrating Black tradition, selling range and inclusion, and offering a platform for Black expertise to shine worldwide. This occasion underscores Actively Black’s mission to not solely create distinctive athleisure put on but additionally to encourage change and uplift the Black neighborhood.
Stay tuned for an unforgettable show of style, tradition, and creativity as Actively Black debuts its exceptional collaborations at New York Fashion Week. Join us in celebrating 50 years of hip hop and the enduring affect of Black tradition on Friday, September 8, 2023, at Sony Hall, 8pm.
For extra info, please go to www.activelyblack.com