Starting a Travel Blog in 2022 (a No-BS Guide) • Indie Traveller


Are you considering of beginning a journey weblog? I’ll be sharing with you my finest ideas that may enable you get began — primarily based on my expertise of journey running a blog for over 10 years!

Whether you need to weblog only for enjoyable or hope to earn a residing from it, it’s crucially essential to arrange your weblog the best approach. I didn’t do that after I began out and needed to be taught the exhausting approach.

If you arrange your journey weblog accurately, it can make it approach simpler to replace, simpler for individuals to search out, and can allow you to earn cash from it sooner or later.

While it takes time for a weblog to change into profitable, it’s not troublesome to leap in (it received’t take a lot cash or technical information). In truth, you will get arrange immediately by simply following just a few easy steps.

Watch my 3 essential ideas for beginning a journey weblog immediately:

Is it the best time to start out a journey weblog?

First, let me reply one of the frequent questions I get about journey running a blog: is there an excessive amount of competitors lately?

It’s true there are a lot of extra journey blogs immediately than there have been simply 5 or 10 years in the past. However, the variety of individuals utilizing journey blogs has additionally elevated dramatically.

If you need to weblog for enjoyable, then you must undoubtedly go for it. I miss the times when most blogs had been simply sharing experiences from the highway. It’s the purest purpose to start out running a blog. (Of course, running a blog ‘just for fun’ can nonetheless have many facet advantages. More on this later.)

If you hope to have a business weblog, then you could really feel a bit extra intimidated by the blogs already on the market.

If so… I really feel ya!

In truth, after I began running a blog waaaay again in 2012, there have been so many different wonderful blogs already, similar to there are immediately. Some individuals even stated I used to be ‘too late’… ha! I began a weblog anyway… and I’m so comfortable I did. Two years later I give up my job to change into a full-time journey blogger.

Not everybody may need such a constructive outcome, however I’m glad I didn’t take heed to the naysayers. If I had, I’d have actually missed out on my dream job.

The similar alternative exists immediately for 2 key causes.

Firstly, there’s all the time room for brand new voices and views. Destinations change, traits change, and once you’re beginning contemporary you may write about what vacationers most need to learn about immediately. Old blogs naturally die off after a few years, making room for brand new ones.

Secondly, the entire viewers for journey blogs is rising yearly. Here’s an attention-grabbing instance: after I began out, solely 15% of my weblog’s guests got here from cell gadgets; now it’s 60%. People are searching journey blogs increasingly — and more and more on their telephones whereas they’re already within the vacation spot.

Wait, why am I even speaking about this overtly? Well, I’ve put some associate hyperlinks on this publish, so I stand to profit by sharing data. Otherwise, perhaps I’d preserve all this to myself 😉

All that stated, I do suppose it’s tougher to face out as only a common journey weblog lately. It’ll be simpler for those who deal with a subject, like a rustic or a area, or a particular type of journey. Some blogs discover their area of interest straight away, however lots of the most profitable journey blogs discovered their specialty after writing about varied matters for some time.

Vlogging vs. running a blog?

You may surprise if vlogging may be higher than running a blog for earning profits. Vlogging is certainly extra seen and extra individuals need to do it simply because it’s so personality-based, however it’s not essentially extra profitable.

To provide you with an concept, you may simply earn $20 per 1000 guests on a weblog (and that’s simply with banner adverts, not together with different monetization strategies). Meanwhile, a YouTube journey video sometimes earns solely round $2 per 1000 views. If you’re a well-known vlogger like Nas Daily or Drew Binsky with tens of millions of views that clearly nonetheless provides up in an enormous approach, however when you’ve got a small channel it’s exhausting to earn a lot with it. A small weblog alternatively can already make a good earnings.

When do you have to begin a journey weblog?

Honestly, the earlier the higher!

There is definitely a technical purpose for this. The longer your weblog and area identify exist, the higher it’s for the algorithms.

Most blogs don’t get that a lot visitors in at the very least their first 6 to 12 months, however that’s as a result of they’re nonetheless in Google’s so-called ‘sandbox’. This is a interval throughout which Google remains to be watching your web site however not but rating it a lot. 

Until Google trusts your web site, you’ll mainly be put in a ready room. So launching your weblog early means you’ll get out of the sandbox sooner — which is when many extra individuals will uncover your weblog.

This is why simply having your web site and area up with a few articles is massively priceless in attending to that time. Since most individuals come to blogs through search engines like google, that is actually basic.

I didn’t know this in any respect after I began. I travelled for a entire yr earlier than I began Indie Traveller (whereas I used to be touring world wide long-term), which in hindsight was not very good. I ought to have been running a blog straight away (even when it was simply sometimes) in an effort to acquire credibility with the algorithms.

When you might have a website identify it additionally accrues a metric referred to as “domain authority” the longer it’s dwell, providing you with extra probability on your articles to be acknowledged by search engines like google.

How to arrange a weblog correctly

The neatest thing you are able to do at first is to arrange your weblog in a approach that’s completely future-proof and can enable you weblog in one of the simplest ways.

Why fear about future-proofing? Well, your weblog may take off, otherwise you may need to develop it in numerous methods. It’s a good suggestion to make sure the foundations of your weblog are strong.

For this purpose I do not suggest utilizing free providers like or different such running a blog platforms. You received’t management your personal content material (you often have to provide a perpetual license) or the area, you may’t monetize it, and the platforms can change the foundations at any time.

Also, keep away from Squarespace or Wix. I do know, they’re sponsoring nearly each podcast or YouTube channel lately. But these ‘easy website builders’ are finest for a portfolio web site or, say, selling a small enterprise like a restaurant. They’re not supreme for a content-driven journey weblog.

The software program that mainly 95%+ of bloggers use is WordPress. It’s merely the running a blog platform. You may even increase it with 1000’s of helpful plugins and themes, lots of them utterly free. If you need to use exterior providers sooner or later, resembling for a mailing record, you could be 99% certain it’ll work with WordPress. 

It’s key to have your personal set up of WordPress by yourself web site (“self-hosted WordPress”). This ensures you are able to do something you need sooner or later, resembling together with promoting or sponsorship, with none phrases & situations ever stopping you.

How do you do that? It’s easy. 

In truth, it takes solely about 10 minutes:

Step 1. Sign up for a internet hosting plan

A internet hosting firm takes care of serving your pages to customers. And having your personal hosted area helps you to do no matter you need. A paid host doesn’t care for those who put adverts in your weblog, or customise it with plugins, or something like that.

It’s form of like having your personal plot of land on the web. You can construct your personal home on it. And then you may add extra rooms later, and even tear it down and construct a much bigger extra superior home on prime of the unique basis. You can’t try this with only a rental area (like a few of these free running a blog platforms).

There are many alternative internet hosting firms, however I wish to suggest Bluehost, with which I’ve an affiliate partnership. Bluehost is what I’ve used myself, so I’m most snug recommending them.

If you utilize my hyperlink to enroll, you get a particular supply for Indie Traveller readers of simply $3.95 a month.

During the signup course of, you may select a free area identify. Think of a reputation that isn’t taken but and that displays the themes or the journey type you most need to write about.

In most circumstances, there’s no must hassle with their premium plans; for those who simply join their fundamental plan, it’ll be ok for a model new weblog. You’ll get limitless storage, bandwidth, e mail addresses, and so forth. 

Bluehost additionally offers you your personal area identify without cost (properly, for the primary yr at the very least). Having your personal area is crucial… I’ll clarify why in a minute.


Step 2. Install WordPress

All signed up? Great!

Now that you’ve a internet hosting account, let’s set up WordPress.

After signing up at Bluehost you’ll attain your account’s management panel. Here, merely choose ‘My Sites’ and click on ‘Create Site’.

Give your web site a reputation, and within the subsequent step, choose your area identify. You can simply go away the sector the place it says Directory empty. Then press “install”.

The set-up may take about 5 minutes — time to make your self a cup of tea or inform a journey story to your cat. Come again to your pc and WordPress ought to be all arrange now.


Step 3. Sign in to your weblog!

Okay, there isn’t actually a step 3. You’re mainly completed now.

The technical facet of beginning a journey weblog actually isn’t so difficult. There are just some tweaks you may need to make at this level. 

Go to and lo and behold, your WordPress admin awaits you.

Go to Appearance > Themes if you wish to change the visible look of your weblog. There are plenty of good free themes to select from. Don’t fear, you may nonetheless simply change this later. 

You may also need to go to Settings > General and alter the identify and the tagline.

Another small factor I like to recommend goes to Settings > Permalink and choosing the choice “Post name” if it isn’t already. This ensures the web addresses on your posts will look good and clear.

Ta-da, your journey weblog is now prepared!

Later, you’ll most likely need to add an About and Contact web page, or improve your WordPress set up with some further plugins. But that’s stuff for later.

Rest assured, by having a self-hosted WordPress set up, your weblog is now future-proof and could be expanded and even monetized sooner or later. By beginning off with this correct setup, you received’t ever must do an advanced technical migration to a different platform, and also you’re completely answerable for your personal web site.

All you need to do now could be begin creating some content material.

Why you NEED a website identify

Oh yeah, yet one more factor: it’s tremendous essential to have your personal area identify. Even for those who’re simply doing a weblog for enjoyable (for now).

Here’s why.

Firstly, in case your net tackle seems one thing like it’s exhausting to recollect and appears amateurish.

But the larger drawback? It’s that you simply received’t be build up any Domain Authority.

Think of it this manner: when Google sees that you simply’re posting good content material and getting hyperlinks to your weblog from different websites, it’s form of preserving rating within the background. The extra authoritative websites Google sees linking to you, the extra Google believes you’re authoritative as properly.

But if you’re hosted beneath a shared area like, all these imaginary ‘points’ you’re accruing truly go to that area, which you don’t personal.

I’m glad I hosted my weblog on from the beginning. It meant all the things I did on my weblog helped to extend my area authority. This made it a lot simpler to rank extremely on search engines like google.

Active domains with many hyperlinks to them may also change into fairly priceless and might even be bought or auctioned.

These days it doesn’t matter an excessive amount of in case your area is a .com or has some lesser-known extension as individuals will nonetheless discover you thru search engines like google. What issues most is that you just personal the area.

As I discussed earlier, for those who join at Bluehost you’ll get a free area identify. If you like to get your area elsewhere, I like to recommend utilizing Avoid GoDaddy (though they’re common) as they’re spammy and attempt to upsell you stuff you don’t want.

How to decide on a reputation on your weblog

Honestly, it may be powerful to discover a identify for a weblog that isn’t already taken, so you’ll have to get a bit inventive.

Consider a weblog identify that doesn’t have your personal identify in it although. Personally, I simply suppose this offers you extra flexibility. Maybe you’ll need to share your weblog with different authors someday, develop it in new sudden instructions, and even promote it. It’s good to maintain your choices open and never tie it solely to your identify.

Sometimes I want I had provide you with some astoundingly witty identify that reveals me to be an unequivocal genius at naming issues. I ended up calling my weblog Indie Traveller, which is hardly impressed. But it’s, at the very least, considerably simple to recollect.

It additionally says one thing about the best way I wish to journey and it isn’t simply restricted to myself or my identify. In the top, I’m comfortable that I didn’t go together with Wandering Marek, or one thing to that impact, as I actually wished to have a flexible model.

Still, if private branding is essential to your weblog, then utilizing your personal identify might nonetheless be an excellent transfer.

Can a weblog actually generate profits?

Finally, let me discuss how a weblog could be worthwhile. Many individuals truly discover it exhausting to consider {that a} weblog that anybody can learn without cost could make any cash in any respect.

Whenever different vacationers hear that I’m a blogger, the very first thing I’m requested is “how do you make money?”. Like, they seize my collar and shake me round and scream “HOW… HOW DAMNIT??”.

(Seriously although, it’s the one query I all the time get. It’s both that or “what’s your favorite country?”.)

I ought to warning firstly that blogs aren’t magical cash timber. It takes effort and time to generate profits with them. However, they do have the potential to be very profitable and might run with very minimal overhead.

Speaking for myself, I’m making much more than only a fundamental residing. I’m Dutch and our persons are fairly shy about sharing our earnings stage, however to provide you an concept, one thing like 70% of my earnings goes into my retirement fund each month. My month-to-month prices for working Indie Traveller are lower than $200 — and that’s together with some superior instruments and providers that you simply wouldn’t want till you’re a complicated blogger.

A weblog can generate profits in roughly 5 other ways. Different blogs deal with totally different methods (I exploit simply 3 of those 5 methods).

1. Banner adverts 

This has lately change into the largest strategy to monetize a weblog. Forget about Google Adsense banners as a result of they’ll barely make you something. Instead, attempt to get into the wonderful Mediavine running a blog promoting community. If you may’t qualify for it but, strive Ezoic. While seeing too many adverts could be annoying for the person, the nice factor is that you may robotically earn some good cash with each publish in your web site, it doesn’t matter what matter it has. You can determine precisely what number of (or few) adverts to indicate.

2. Affiliate hyperlinks 

These are particular hyperlinks that provide you with a fee if somebody makes a purchase order. I exploit these rather a lot. For instance, for those who hyperlink to your favourite lodge on with an affiliate hyperlink and somebody decides to ebook there, you get a bit kickback. It’s the identical with many different services. I as soon as wrote an article for about easy methods to monetize with affiliate hyperlinks

3. Product gross sales 

Another good strategy to monetize your weblog could be by means of merchandise that you simply’ve created your self. Maybe you might write a ebook, create a course, or design customized merchandising that you may promote on to your readers. (Need examples? Jodi at Legal Nomads sells beautiful baggage and posters. Matt of Expert Vagabond sells prints of his pictures. And many Instagrammers promote their Adobe Lightroom presets enabling others to attain an identical look.)

4. Sponsorship

Some blogs specialise in working with tour firms or vacation spot advertising organizations. At first, this may get you some alternatives to journey without cost or get a complimentary lodge keep. Eventually, you might receives a commission for writing about sure locations or experiences. This isn’t one thing I sometimes do myself, however it may be a profitable strategy to earn from a journey weblog.

5. Offering providers

Finally, a journey weblog can be utilized to get shoppers for writing jobs, and even get clients for excursions. There are journey bloggers who actually simply use their weblog as residing proof of their writing, modifying, and pictures talents, which lands them jobs working for a lot of firms within the tourism trade.

However, my recommendation is to not fear an excessive amount of about monetization at first. For occasion, it’s not price spending hours and hours including affiliate hyperlinks to your weblog when your visitors stage remains to be very low. Your time is healthier spent making nice content material and selling it on-line. The best first step is so as to add banners (like from Ezoic) and contemplate different methods upon getting constructed at the very least a small viewers.

The hardest a part of beginning a journey weblog is merely to start out. So strive flexing these writing muscle tissue and deal with matters you’re enthusiastic about. See what works, get suggestions, and watch your weblog develop over time.

P.S. Don’t miss the particular supply at Bluehost to get your journey weblog began immediately. (Yep, that’s an affiliate hyperlink.)

Some hyperlinks could also be affiliate hyperlinks, that means I’ll earn fee from services or products I like to recommend. For extra, see web site insurance policies.


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