EXCLUSIVE: Revelyst Inc., a collective of manufacturers that design and manufacture efficiency gear, has signed a multiyear partnership with Sierra Pictures, the manufacturing, advisory and financing firm just lately relaunched by Nick Meyer.
Sierra will function the unique leisure companion for Revelyst and its collective of main journey, outside efficiency and precision sports activities expertise manufacturers, together with Fox, Bell, Giro, CamelBak, Simms Fishing and extra. The information follows Revelyst’s latest appointment of Simon Waters as President of Licensing and Entertainment, who, together with Revelyst CEO Eric Nyman, will work intently with Meyer.
Sierra will advise Revelyst and its portfolio manufacturers’ total content material technique and manufacturing pipeline, together with product placement and model integration technique, throughout movie, tv and different audiovisual initiatives.
“One of the first deals I wanted to accomplish was to help transform how Revelyst approaches licensing and entertainment,” Waters stated. “To that end, I am pleased to announce our first major step forward: a global partnership with Sierra Pictures to help us frame our storytelling and craft world-class events to drive consumer products in a whole new way. We are absolutely thrilled to partner with Sierra’s incomparable ability to bring brand stories to life through multiple entertainment channels.”
“The consumer-obsessed brands in Revelyst’s portfolio are teeming with stories about their products and the makers who design and craft them,” Nyman stated. “This new partnership with Sierra will unlock new opportunities for storytelling and help us reach new consumers through well-timed and targeted media and entertainment placement. Revelyst and our brands are excited to work alongside Sierra to discover new ways of building brand enthusiasm and growing our business into new markets.”
Sierra Pictures was relaunched by Meyer after he left his latest roles as President of Film at Hasbro and eOne. An advisory, financier and producer working with main movies and leisure firms, Meyer’s agency is at present engaged on a number of initiatives, together with advising on technique for the upcoming historic thriller Nuremberg, starring Russell Crowe and Rami Malek. Meyer can also be producing or govt producing a number of main movie and tv titles, together with Out There, a high-concept sci-fi thriller characteristic for Netflix. Sierra has additionally invested in next-generation multimedia comedy studio Stapleview, with Meyer becoming a member of the corporate’s advisory board. Sierra was first launched in 2009 and went on to turn out to be Sierra/Affinity, with Meyer as CEO, incomes practically $2 billion on the field workplace earlier than being acquired by eOne in 2018.
Meyer stated, “As someone with a lifelong love of the outdoors, I am very excited to help Revelyst continue to grow by enhancing its storytelling capabilities. Revelyst is full of compelling stories that lend themselves well to film and TV, thanks to its collection of some of the world’s most iconic adventure and outdoor sports brands and its work with the inspirational, world-class athletes who personify their values. I am excited to partner with Simon, and having worked with Eric before, I am confident our shared passion will create value and contribute to a very fruitful partnership.”
While with eOne, Meyer rebuilt the corporate’s movie group to create cinematic tentpoles primarily based on Hasbro IP, comparable to Dungeons & Dragons: Honor Among Thieves and Transformers: Rise of the Beasts, in addition to acclaimed specialty movies like Oscar nominee Mrs. Harris Goes to Paris and BAFTA nominee The Woman King. Prior to founding Sierra/Affinity, Meyer was President of Paramount Vantage. Earlier, he served as President of International for Lionsgate. In complete, Meyer has produced movies which have received 17 Academy Awards from 80 nominations.
Meyer and Sierra Pictures have been represented by Ken Deutsch and Adam Raichilson of Paul Hastings LLP within the formation of the multiyear partnership with Revelyst.