Want to promote music merch on Spotify the place persons are already listening to your songs?
It is smart to supply merchandise (albums, hats, mugs, shirts, posters, books) proper from your Spotify artist web page. Because that’s more likely to be one in every of your most seen properties on-line!
And as Luminate’s 2024 midyear music trade report exhibits, not solely ought to merch gross sales be an essential a part of your income image as an artist, however paid streaming subscribers are literally MORE seemingly than different listeners to buy bodily codecs like CD and vinyl.
To characteristic merch in your Spotify profile:
1. You want a Spotify for Artists account.
If you’re not but verified, go to Artists.Spotify.com.
2. Next, you want a Shopify account.
To get simply essentially the most streamlined options, there’s a starter plan for $5/month.
If you already had a Shopify retailer, then it’s easy; simply transfer on to step 3!
However, should you’re model new to Shopify, you’ll must spend a while inputing your merch objects, portions, measurement specs (for issues like shirts and sweatshirts), costs, and many others.
3. It’s time to attach Shopify & Spotify.
You do this both by clicking the MERCH button in Spotify for Artists…
… and including the URL of your Shopify retailer:
Or you possibly can add the Spotify for Artists app inside the Shopify App Store:
4. Got a number of artists in your roster?
If you’re a supervisor or label who has many artists in both your Shopify or Spotify account, you’ll be requested to choose which merch belongs with which artist.
5. Arrange the merch on Spotify
Then you’ll see a show of merch objects listed in Spotify for Artists (beneath the Merch part), with essentially the most just lately added objects on the prime.
You can manually pin a handful of things once you wish to characteristic an important merch on the prime of your retailer on Spotify.
6. Be conscious of merch availability.
Anytime one in every of your merch objects is out of inventory, it’ll robotically be faraway from Spotify.
And remember that everytime you add a brand new merch merchandise in Shopify, you might must manually submit it to the gathering or retailer that’s linked to Spotify.
7. Spotlight your best-seller or latest merch.
Lastly, everytime you drop new merch, be sure you use Spotify’s Artist Pick part to prominently characteristic the merchandise on the prime of your profile.
Conclusion
That’s tips on how to get your merch objects listed on the market in your Spotify profile!
Already go a Shopify retailer? This course of takes minutes at most.
Do you nonetheless must create a Shopify retailer? Then you could be an hour or so as an alternative of minutes, but it surely’s price doing!
Because that one retailer can join not solely to Spotify, but in addition Facebook, Instagram, and different well-liked platforms.
For extra details about promoting merch on Spotify, go right here.