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This week, as a part of Spotify’s quarterly earnings announcement, we shared that we have now formally surpassed 200 million subscribers. These followers are the guts of Spotify, and look to us to find new music and podcasts, keep attuned to tradition, and join with their favourite creators.
Also due to our subscribers, we’re in a position to:
- Innovate: We make investments again into the product, rewarding subscriber loyalty with the perfect consumer expertise by options like Blend, Discover Weekly and Wrapped.
- Expand: We’ve grown with our customers, providing life stage and market-tailored plans like Family, Student and Spotify Mini.
- Scale: We’re now reside in over 180 markets, creating a very world group united by audio.
- Support: We’ve paid music rights holders, together with document labels, publishers, distributors (and extra) $30 billion since our founding.* We’re additionally utilizing our platform and advertising and marketing to amplify and help artists, with packages like Frequency, Radar, EQUAL, and the just lately launched GLOW. (*As of December 2021)
Take a glance again at just a few of the milestones in a journey that started at our 2008 launch.
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