WhatsApp has collaborated with international musical sensation and actor Diljit Dosanjh to have a good time the launch of avatars. With avatars, WhatsApp now permits its customers to create and customise a digital depiction of themselves, that can be utilized as a profile photograph and despatched as response stickers.
Diljit Dosanjh launched his avatar on WhatsApp at a stay live performance in Mumbai amidst his followers. It was the first-of-its-kind live performance to function WhatsApp avatars anyplace on the planet.
Here’s a preview to the live performance the place a crowd of 10,000+ cheered on Diljit and his WhatsApp avatar!
WhatsApp did a ‘Say More with Avatars’ activation for Diljit’s followers in the course of the live performance. The followers needed to create and ship their very own avatars to a WhatsApp quantity and 10 fortunate individuals acquired an opportunity to satisfy Diljit in a non-public meet & greet session on the live performance. As a part of the avatars on WhatsApp marketing campaign, Diljit additionally created three movies highlighting how a lot enjoyable he has had creating totally different avatars of himself on WhatsApp. (hyperlinks)
Commenting on the collaboration, Diljit Dosanjh mentioned,”WhatsApp is how I keep linked with family and friends in India whereas I journey the world. I ship photos, movies of all my concert events and a lot extra by WhatsApp. I’m personally excited concerning the launch of avatars as a result of I like to precise myself in many various methods as an artist and as an individual and avatars helps me just do that. It has democratised expressions for everybody!”
Avinash Pant, Director of Marketing, Meta India mentioned, “Launching avatars on WhatsApp in India with Diljit Dosanjh is very special. Transcending cultures and genre, Diljit’s music epitomises limitless self-expression, which is symbolic of what avatars on WhatsApp stands for. Avatars enable a personalised self-expression for everyone, giving people the freedom of representing themselves without sharing their real photos. Taking this integrated marketing campaign ahead, we will amplify avatars amongst users via OOH, on-ground activations and digital platforms.”
On WhatsApp now you can use your personalised avatar as your profile photograph or select from one in every of 36 customized stickers reflecting many various feelings and actions. For many individuals this would be the first time creating an avatar and WhatsApp will proceed to ship model enhancements together with lighting, shading, hair model textures, and extra that can make avatars even higher over time.
