Mental well being For Spotifiers And Beyond: Normalising The Conversation


Mental well being stigma remains to be very current across the globe and is the trigger for therefore many individuals to undergo in silence. Depending on the place you’re on the planet, stigma related to psychological well being is very or partially current. It makes us really feel disgrace and guilt, and leads us to consider we’re weak simply because we’re combating our psychological well being or have a identified psychological well being situation. The stigma is the factor that creates the quite a few presumptions about psychological well being and psychological sickness. 

The stigma connected to psychological well being points is the largest trigger for somebody to not search the help they want. It’s typically the case that those that are affected by psychological well being situations, really feel like they’re the one one who doesn’t have every part collectively, typically compounding the prevailing psychological sicknesses or considerations. 

Reducing Stigma As A Strategic Pillar

This is why decreasing the stigma round psychological well being points is so, so essential. In reality, normalising conversations is one in all Heart & Soul’s strategic pillars. By normalising the dialog, we purpose to scale back this extraordinarily damaging stigma. Every single one in all us has psychological well being. When we discuss psychological well being, we’re speaking about our psychological well-being: our feelings, our ideas and emotions, our capacity to resolve issues and overcome difficulties, our social connections, and our understanding of the world round us. Good psychological well being isn’t about at all times feeling blissful and never having challenges in life. It’s about residing and coping effectively regardless of issues. If we discover it troublesome to handle how we predict, really feel, and act with respect to every day stresses that may be an indication of poor psychological well being. We all transfer up and down the positive-to-negative psychological well being scale throughout our life. It’s hardly ever an absolute state being constructive on a regular basis due to issues like loss, separation, discrimination, work stress, life modifications and so forth.

What is essential to know is {that a} identified psychological sickness shouldn’t be equal to having poor psychological well being. One can have a psychological sickness and have good psychological well being by realizing the right way to maintain themselves. With entry to the best help and instruments, anybody can work in direction of constructive psychological well being.

Since 2018, Spotify has had a robust deal with psychological well being via our strategic psychological well being initiative: Heart & Soul. Through Heart & Soul we now have been offering psychological well being training and help to our band members, and as demonstrated by our most up-to-date worker survey outcomes, 84% of our workers agreed that Spotify advocates for constructive psychological well being.

Spotify’s Mental Health Hub

Our Heart & Soul initiative is an worker technique –  it’s how we work with psychological well being for Spotifiers. However, since decreasing stigma is such an enormous a part of this, we’re blissful that from 2021, we’ve been capable of utilise our massive international platform.

After noting an increase in listeners’ curiosity in studying extra about psychological well being and in some circumstances particularly in search of to get assist, we launched an exterior microsite, devoted to psychological well being sources. We partnered with psychological well being and nonprofit orgnisations throughout the globe to construct out an inventory of sources that listeners may establish to study extra about psychological well being and if wanted, discover methods to get assist. After 2021’s profitable launch, this 12 months, we determined to revamp the positioning, providing extra sources and getting extra granular on the crucial subjects associated to psychological well being.

The 2022 microsite now covers six classes of obtainable sources together with: Mental Health, Coming Out and LGBTQAI+ Identity, Domestic Abuse, Drug and Alcohol Misuse, Eating Disorders, and Sexual Violence. We additionally added particular sources in dozens of recent markets and doubled the quantity of languages that the useful resource hub is obtainable (now obtainable in 27 languages). 
As we proceed to study new methods to succeed in our listeners, we’re leveraging the psychological well being website as an evergreen asset for our present and studios groups to level to inside their storytelling. For instance, when the show-team behind the brand new Gimlet podcast, Stolen, needed to supply sources for his or her listeners round sexual violence, as situations of sexual violence occurred all through the storytelling inside sequence, the staff partnered with Equity and Impact to create a customized URL,, which redirected listeners on to the brand new Mental Health microsite. Throughout the sequence, voiceover calls-to-action directed listeners who could also be coping with sexual violence to to search out sources to get assist.

Sharing Is Caring

We began our journey on psychological well being instruments and help for our workers, and we stay dedicated to retaining our workers on the coronary heart of our work on this house. We are additionally dedicated to offering the utmost impression to all of those that would profit from our learnings. 
We consider that sharing heals, that it’s essential to speak about psychological sickness and never solely tackle psychological well being on the floor. We know that so many individuals are struggling alone in silence with disgrace. By bringing our experiences to the floor, we study that we aren’t alone, that there’s assist obtainable and that regardless of if we live with a psychological sickness or not, all of us have the chance to stay mentally effectively. Sharing is caring, and we love that we will take a step to alter the world round us. And our workers are on the coronary heart of this work, as we’re sharing sources that we’ve learnt are useful.


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