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The taking part cities included:
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- New York City (Times Square and Penn Plaza)
- Los Angeles
- Las Vegas
- Miami
- Nashville
- Toronto
- London (Leicester Square and Meridian Steps)
- Paris
- Mexico City (CDMX)
- São Paulo
Fans might scan the billboard in particular person or on-line utilizing the Spotify app’s digital camera to unlock the playlist. The marketing campaign tapped into Taylor’s world fan base, with images and movies of the billboards circulating extensively throughout social media.
The activation constructed momentum main as much as Taylor’s announcement on the New Heights with Jason & Travis Kelce podcast and her socials, the place, on August 13, she revealed the duvet artwork for The Life of a Showgirl. The album’s orange and mint palette matched the billboards, and Times Square was absolutely reworked with the brand new visuals the identical day.
From launch to disclose, the marketing campaign grew to become a shared fan expertise that bridged bodily areas and on-line communities, bringing Swifties around the globe collectively within the lead-up to Taylor’s subsequent period.