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EXCLUSIVE: All3Media International has upped Jennifer Askin has to EVP degree and employed former Warner Bros. Discovery exec Whitney Muroff, as Sally Habbershaw exits after practically a decade on the Traitors firm.
Askin is being promoted to EVP, Americas from her present function as SVP of North America at All3Media’s gross sales division. She will change Habbershaw, who has been with the Midsomer Murders, Doc Martin and Fleabag distributor for greater than 9 years. Muroff joins as VP, North America.
No phrase on Habbershaw’s subsequent function, although it’s identified she’s relocating from New York again to her native UK. Having began her profession in London, she has spent over 20 years on the U.S.’s East Coast for the likes of Viacom, Gawker Media, AMC Networks, A&E Television and All3.
Askin joined All3 in 2021 as SVP, managing gross sales throughout the U.S. and Canada out of All3’s New York workplace. She has struck offers with the likes of Acorn TV for Midsomer Murders and Brokenwood Mysteries, BritBox for Trigger Point and PBS for Race Across the World and Parenthood amongst others. In Canada, she labored intently with Bella Media on an area dual-language manufacturing of The Traitors, which is a large hit for Peacock and the BBC within the UK, and has revitalized the worldwide codecs market.
Previously, Askin labored at Kew Media Distribution, Alfred Haber Distribution and 4Kids Entertainment in distribution posts. She additionally labored in community and cable information, holding positions at ABC News, NBC News and MSNBC in New York and London.
“Jen has already been a huge asset to the team since joining in 2021, significantly expanding our North American business, so we’re delighted to recognise her talent and contribution with this promotion,” stated Louise Pedersen, CEO at All3Media International.
“With her extensive knowledge of the US market, as well as her varied experience, strong strategic skills and well-established client relationships, Jen is the ideal executive to lead our team in this dynamic and fast-changing territory. We would like to thank Sally Habbershaw for her contribution to the company and wish her every success.”
“I’m excited and honored to move into this key leadership position and take on an expanded role at All3Media International,” stated Askin. “Across the Americas, there continues to be strong demand for premium international content. With our award-winning multi-genre portfolio and partnerships with some of the industry’s best creative talent, we’re in the perfect position to maximise the potential of this key market, via both distribution and co-production.”
All3’s East Coast base can even see the arrival of Muroff in a VP function. She was most lately at WBD, the place she throughout content material acquisitions and particular tasks for Discovery+ and Max. She additionally held posts as Senior Director, Global Content Acquisitions & Co-Productions at Filmrise and Manager of Content Sales and Distribution for BBC Studios’ New York workplace.
Elsewhere, All3Media International is selling Cristina Smith to Manager, Sales and Commercial Strategy, North America. She joined the Americas group in 2022.
“With her multi-faceted experience, Whitney is a very welcome addition to our team, and I have no doubt she’ll make a meaningful impact immediately,” stated Askin. “I’d also like to congratulate Cristina on her promotion. She has a proven track record of success, and I look forward to seeing her thrive in her expanded sales role.”