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Streaming collaboration is turning into one of many massive trade speaking factors of 2025, and right here’s the most recent instance.
HBO Max and Viu are bundling their companies in Southeast Asia right into a single subscription, which is able to deliver HBO reveals resembling The Last of Us and The White Lotus along with Viu’s unique Korean and Chinese dramas.
The bundle will launch in This fall throughout Indonesia, Malaysia, the Philippines, Singapore and Thailand, and is sort of definitely the primary of its variety spanning a number of markets in Asia Pacific.
Bundling is turning into an even bigger and larger a part of many media corporations’ methods, with Deadline revealing simply yesterday that Fox and ESPN had been becoming a member of forces for his or her upcoming streamers within the U.S.
HBO Max is bundled with different companies elsewhere on this planet, together with within the States, the place a number of variations exist. The service launched in seven key Asian territories in November final yr – then referred to as Max, previous to the re-rebrand again to its unique identify over the summer season.
“Following the proven consumer and business benefits of HBO Max bundles in other parts of the world, this new streaming offering will provide strong entertainment value for consumers across Southeast Asia, and help drive subscriber growth and stronger retention,” stated James Gibbons, President of Asia Pacific at Warner Bros. Discovery.
“With access to two complementary and world class collections in a single subscription, local fans can enjoy even more choice – from premium Hollywood movies and series to standout local Asian content.”
The HBO Max/Viu bundle will embrace the likes of the Harry Potter, Game of Thrones and DC Universe franchises, characteristic resembling Spinners and The Minecraft Movie, legacy collection resembling Friends and HBO originals, together with The Last of Us and The White Lotus. From the Viu facet comes actuality collection resembling Running Man and 2 Days 1 Night, Chinese dramas together with The Immortal Ascension and Love Has Fireworks and upcoming Viu unique Korean dramas Taxi Driver 3 and My Youth. Yesterday, we revealed My Youth had been snapped up for Rakuten Viki for the U.S., Europe and Latin America.
Janice Lee, CEO of Viu and Managing Director of PCCW Media Group, stated: “Our partnership with Warner Bros. Discovery is an thrilling step ahead in our promise to repeatedly improve Viu’s leisure choices and meet our viewers’ evolving tastes.
“By combining HBO Max’s Hollywood content with Viu’s Asian favorites in a single bundle subscription, we’re offering more choice in shows, easier access to diverse content and greater value across a wider range of programming.”