A large viewers tuned in to look at as Rory McIlroy captured his first inexperienced jacket in the course of the closing spherical of the Masters match on Sunday.
Per CBS Sports, Sunday’s telecast averaged 12.7M viewers, making it not solely the most-watched closing spherical of the Masters since 2018 however the most-watched golf telecast in any respect throughout that point span. The viewers was up 33% from final yr.
Viewership peaked at 19.5M in the course of the 7:00 – 7:15 p.m. ET time-frame, which is true across the time that McIlroy headed into the playoff spherical with runner up Justin Rose.
The Masters match additionally carried out nicely on streaming, handing Paramount+ its largest non-NFL sports activities day ever. Viewership for this yr’s match noticed triple digit development over final yr’s on the streamer.
The third spherical of the match was additionally up 16% this yr, drawing 7.6M viewers on Saturday.
This is a stellar end result for CBS after it has struggled in the previous couple of years to convey eyeballs to the Masters. Last yr’s closing spherical drew 9.59M, down 20% year-over-year, although it’s value noting that it aired on Easter Sunday, which definitely contributed to that quantity. In 2022, 10.17M tuned in for the ultimate spherical.
Slowly however absolutely, the Masters seem like clawing their approach again to the viewership of a decade in the past, when 14M watched Jordan Spieth’s win.