Erewhon’s Viral, Bougie Strawberry Completely Out of Stock, Frustrating Influencers

The notorious $19 strawberry from Erewhon is totally out of inventory … and it is unclear when the strawberry will return … TMZ has realized.

An Erewhon consultant tells us unseasonal snow in Japan has led to a slowdown in manufacturing on getting the strawberries to the high-end shops.

While the corporate hopes to have the strawberries again in inventory quickly, it is unclear when that might be … so influencers are going to have to search out one thing else to spend their cash on within the meantime.

ICYDK … Erewhon, the bougie Los Angeles grocery retailer identified for its natural meals and overpriced gadgets, not too long ago went viral for promoting single strawberries for $19 every. The fancy fruit is imported from Tochigi Prefecture in Japan — AKA the “Strawberry Kingdom” — provided by Japanese vendor Elly Amai.

We spoke to an worker on the Beverly Hills Erewhon, who tells us the shop had been restocking the strawberries as soon as every week, with a cargo of round 200 strawberries hitting the cabinets. We’re instructed inside a pair hours, the luxurious fruit would utterly promote out.

The pristine strawberries went viral after influencers caught wind of it in L.A. Celebrities like Demi Lovato even jumped on the development, reviewing the strawberry on social media.

The strawberries did not come with out criticism, comic Jason Nash reviewed the strawberry and referred to as it a “rip-off.”

The worker additionally tells us that the viral Costco Guys, Andrew “A.J.” Befumo Jr. and his son Big Justice got here not too long ago and bought 15 strawberries.