Good Good Golf, a golf, media and way of life model that operates a well-liked YouTube channel, has raised $45 million in new funding.
The funding spherical was led by Creator Sports Capital, a newly shaped funding agency based by Benjamin Grubbs and Brian Kabot. Peyton Manning’s Omaha Productions is a major backer, together with Manhattan West Private Equity and Sunflower Bank. More than 50 world traders who’re linked with the game of golf are additionally collaborating.
The firm plans to make use of the brand new capital to develop its content material choices and go additional into retail and dwell experiences.
Since launching in 2020 after Garrett Clark and Matt Kendrick struck up a dialog at a golf match, Good Good Golf has rapidly gained traction. Its personal roster of personalities typically mingle on display screen with high execs like Bryson DeChambeau and Rickyie Fowler. It has amassed greater than 1.75 million YouTube subscribers, with movies mixing competitors, leisure and way of life components.
Kendrick is CEO of the corporate. Along with Clark creators additionally embody Stephen Castaneda and Matt Scharff.
“Good Good Golf has seen incredible momentum as we continue to redefine what it means to be a modern golf brand,” Kendrick mentioned. “This investment allows us to scale our media and commerce initiatives, bringing even more exciting content, products, and experiences to our rapidly expanding community. We’re harnessing the power of fandom to make golf more accessible, dynamic, and engaging for players and fans of all ages.”
Good Good Golf has merchandise accessible direct-to-consumer in addition to at Dick’s Sporting Goods. It additionally has a partnership with Callaway partnership to develop premium golf gear.
Grubbs, who’s co-managing companion of Creator Sports, mentioned Good Good is “more than just a media brand – it’s a movement that is reshaping the golf industry.” He added that the corporate’s “360-degree approach – spanning content, consumer products, retail, and live experiences – has cultivated an engaged fan base and driven extraordinary business growth. Their ability to turn audience passion into thriving commerce, partnerships, and live activations is what makes them so compelling.”
Manning referred to as Good Good’s content material “fun and creative,” and mentioned he hopes “they can help me lower my golf score.”
Vela Wood Staley Young P.C. suggested Good Good Golf within the transaction. Creator Sports Capital was suggested by Moelis & Co., and DME Law, LLP supplied authorized counsel. Good Good Golf is repped by WME.