20 TikTok & Instagram Reels content material concepts to advertise your new track

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20 TikTok & Instagram Reels content material concepts to advertise your new track


Need some inspiration to higher promote your music on TikTok or Reels?

Want to be more practical at utilizing social to spice up engagement and drive streams?

Well, we took a take a look at what’s at present working for impartial artists. 

In this installment of the Music Career Study Group, we discover 20 short-form video ideas which might be serving to musicians get outcomes:

1. “POV” development along with your track within the background

Example: POV: You simply discovered your new favourite track however can’t bear in mind the identify…

Make it relatable and use on-screen textual content to create an emotional connection.

2. “Use this sound if…” 

Hook: “Use this sound if you’ve ever felt [emotion related to your song].”

Encourages others to make use of your track of their movies.

Show uncooked moments of making the monitor—recording vocals, mixing, or writing lyrics.

Fans love the method, not simply the ultimate product.

4. Lip-sync to your individual track with a singular hook

Example: “This is what it sounds like when you mix [Artist] & [Artist]”

Compare your track to in style artists to draw their followers.

5. “My mom/dad/grandma reacts to my song”

Play the track and file their real response (or stage a humorous one).

People love healthful content material—works particularly properly in the event that they dance or cry.

6. Fan response movies

Ask followers to file their response to listening to the track for the primary time.

Stitch or duet their video for a response loop.

Use AI voice filters or sing within the type of a well-known artist to intrigue followers.

8. Make a problem along with your track

Example: Dance, lip sync, or transition problem utilizing your hook.

Keep it easy so anybody can take part.

9. “This song is for you if…” (record video)

On-screen textual content: “This song is for you if you…” (love late-night drives, have been heartbroken, and so forth.)

Let the lyrics play within the background.

10. Day-in-the-life vlog along with your track enjoying

Show your morning routine, a studio session, or a gig along with your monitor enjoying.

Helps affiliate a vibe or way of life with the track.

11. Tell a narrative over your monitor

Tell a brief private story about why you wrote the track whereas it performs within the background.

Works properly with subtitles to maintain folks watching.

12. “I Wrote this song about…”

Start with “I wrote this song about…”

Make it intriguing (e.g., “…the worst breakup of my life” or “…falling in love too fast”).

13. Lyric breakdown / hidden that means

Break down a strong lyric and clarify the that means behind it.

Example: “Did you catch this double meaning in my song?”

14. Make your individual meme along with your track

Example: Overlay your monitor on a viral meme format or response GIF.

Works properly with humor and relatable feelings.

15. Live efficiency clip (even when it’s simply in your bed room)

Show your self performing with uncooked power—might be acoustic or full manufacturing.

Works properly if the digicam is handheld and intimate.

16. “What my song would sound like if…” (remix variations)

Example: “What my song would sound like if it was made in the 80s.”

Gets folks concerned with listening to the actual model.

17. Aesthetic mood-board along with your track

Show a compilation of cinematic clips that suit your track’s vibe.

Example: “If my song was a movie, this would be the trailer.”

18. “My friend hears my song for the first time” prank

Secretly play your monitor within the automotive and movie their response.

Works nice in the event that they begin vibing or singing alongside.

19. “This is your sign to stream this song” (affirmation publish)

Write uplifting or emotional textual content that resonates with folks whereas your track performs.

Example: “This is your sign to let go of toxic energy & start fresh.”

20. Ask your viewers a direct query

“Would you put this in your playlist?” (Run a ballot in IG Stories)

“Does this sound like a hit?” (Encourages engagement)


Final tricks to maximize engagement

  • Keep movies between 7-15 seconds for short-form platforms each time doable.
  • Always pin your best-performing movies to your TikTok profile.
  • Reply to each remark to spice up visibility.
  • Consider trending hashtags associated to your track’s vibe (however don’t anticipate them to result in natural views, as a result of the pinnacle of Instagram has stated they don’t do a lot).



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