EXCLUSIVE: The London TV Screenings are a whirlwind of conferences, screenings, lunches and cocktail bashes for patrons. With so many vying for his or her consideration, one savvy distributor discovered a novel approach to get some high quality time with the in-demand execs; present a taxi service to and from the smorgasbord of occasions and store them your wares throughout the experience.
Belgium-based Be Entertainment is the distrib in query. It bought its personal cab up and operating to ferry patrons to and forth occasions this week.
Managing Director Gepke Nederlof informed Deadline that the “Be-Entertaxi” was its various to fixing dozens of espresso conferences or internet hosting a screening amid the myriad happenings in TV Screenings week.
“We created the idea after hearing many buyers talking about having too many screenings and people to see with too little time,” she mentioned. “We thought it might be a good idea to make their London stay easier… picking them up from one screening or meeting and bringing them to the next, using our time together efficiently and trying to make it entertaining at the same time.”
It’s a enjoyable and ingenious concept but in addition underscores how large the London TV Screenings have turn out to be. The creation of MIP London and the same old BBC Showcase at the beginning of the week solely add to the diary logjam.
Be-Entertainment is properly established – it’s a part of DPG Media, Belgium’s largest media firm. But even well-known distribs discover themselves battling for purchaser consideration. Especially so provided that the largest gamers and London TV Screenings founders – All3Media, Banijay, Fremantle and ITV Studios – base their distribution actions in London and are successfully on house turf (even when three of the 4 are usually not UK-owned).
Add within the likes of Amazon, Fox, Paramount Global, Sony and others throwing occasions and a diligent purchaser can fill their diary twice over.
Be Entertainment was purchasing codecs together with former Deadline Global Breakout The Political Assembly and singing competitors format Lift You Up alongside the best way.
Given the site visitors in central London throughout peak hours, it most likely had time to display screen an episode or two between journeys.