EXCLUSIVE: ITV Studios alum Pascal Dalton is organising store.
Dalton has launched Shimmer Media, described as “bringing a fresh perspective to format management and monetisation.”
Effectively, Dalton’s firm will act as a consultancy in format growth, offers, model administration and wider licensing exercise. It will even assist with social media campaigns and “tackling IP infringement,” Shimmer stated. The firm kicks off with shoppers together with All3 Media International, the place Dalton has acted as a codecs advisor, Bulgarian prodco Hidalgo Productions, the place he’s advising on worldwide enterprise technique and London-based gaming and animation enterprise Inviox Studios, the place he’s a part-time Chief Business Development Officer.
Dalton is a former Head of Brand Partnerships for North EMEA (format gross sales) at ITV Studios, the place he was chargeable for 26 territories and taken care of manufacturers on the likes of Love Island, I’m a Celebrity…Get Me Out of Here and Come Dine with Me. He spent seven years with ITV Studios. Prior to this he was at then-Endemol Shine Group, shifting up from Sales and Licensing Manager to Regional Sales Director, Formats: CEE, engaged on MasterChef, Deal or No Deal and Big Brother.
Dalton’s outfit has formally launched forward of subsequent week’s London TV Screenings and MIP London.
Dalton stated: “The television industry is challenging us at present – as it often has done before – but this presents Shimmer and our clients with a unique opportunity. As an agile organisation, we can use our network and experience to swiftly get formats in front of the right people to meet market demand, but we can also give titles and their owners the attention they deserve.”