Kanye West’s Yeezy.com has been eliminated by Shopify after it featured a single product: T-shirts with a black swastika within the centre, underneath the product title HH-01.
West had aired a industrial in some U.S. markets throughout the Super Bowl that promoted his web site promoting the T-shirts. In the 30-second industrial, West filmed a close-up of himself mendacity in a dentist’s chair. “I spent, like, all the money for the commercial on these new teeth,” he stated. “So, once again, I had to shoot it on the iPhone.”
West, 47, then instructed viewers to go to his on-line retailer, Yeezy.com, which was promoting solely a $20 white T-shirt with a black swastika. Industry insider Variety reported that when the industrial aired on Sunday, the web site had a variety of non-branded clothes, however shortly afterwards it was solely promoting the T-shirts that includes the swastika.
By Tuesday morning, Yeezy.com appeared to have gone offline and displayed the message: “Something went wrong. This store is unavailable.”
Screenshot of Yeezy.com.
Yeezy.com / Shopify
In an announcement to Global News, a Shopify spokesperson stated, “All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify.”
Get day by day National information
Get the day’s high information, political, financial, and present affairs headlines, delivered to your inbox as soon as a day.
The Anti-Defamation League condemned West’s actions in a publish on X, writing, “As if we needed further proof of Kanye’s antisemitism, he chose to put a single item for sale on his website – a t-shirt emblazoned with a swastika.”
“The swastika is the symbol adopted by Hitler as the primary emblem of the Nazis. It galvanized his followers in the 20th century and continues to threaten and instill fear in those targeted by antisemitism and white supremacy,” the publish continued.
“If that wasn’t enough, the t-shirt is labeled on Kanye’s website as ‘HH-01,’ which is code for ‘Heil Hitler.’
“Kanye was tweeting vile antisemitism nonstop since last week. There’s no excuse for this kind of behavior. Even worse, Kanye advertised his website during the Super Bowl, amplifying it beyond his already massive social media audience.”
West’s industrial comes one week after he made headlines when he appeared on the 2025 Grammy Awards along with his spouse, Bianca Censori, who wore a sheer minidress and appeared nude on the pink carpet.
In latest days, West has been utilizing his X account to share his controversial and antisemitic ideas, together with figuring out as a Nazi, supporting Diddy and R. Kelly and extra. On Sunday night time, it appeared that West had deactivated his X account.
Milo Yiannopoulos, whose expertise administration agency Tarantula names Yeezy and Censori as purchasers, posted on X to substantiate that West had deactivated his personal account.
“Ye has deactivated his X account for the time being. Journalists with requests for comment about this or any other matter pertaining to Ye may direct them to my firm at my@trnt.la,” Yiannopoulos wrote.
© 2025 Global News, a division of Corus Entertainment Inc.