Super Bowl commercials are arguably the second most necessary a part of the annual occasion — apart from the precise recreation, after all. Each advert ranges from just a few seconds to a number of minutes, and among the many most memorable embody Ben Affleck‘s Dunkin’ Donuts collaboration, Bryan Cranston and Aaron Paul‘s Breaking Bad-themed PopCorners commercial and Cindy Crawford‘s Pepsi promo. But playing a commercial during the year’s greatest recreation isn’t low-cost. So, how a lot cash does a Super Bowl advert value to play?
Below, be taught extra about Super Bowl commercials, their costs and extra.
How Much Does a Super Bowl Ad Cost?
Advertisers spend a mean of $8 million for a 30-second promo, in accordance with CBS News. The outlet reported that that is $1 million greater than what it value to run a 30-second advert through the 2024 Super Bowl.
What Are Celebrities Paid for Super Bowl Commercials?
You requested for extra… so we delivered a full movie. “DunKings 2: The Movie” is right here 👏👏 pic.twitter.com/fTOFVqJQi9
— Dunkin’ (@dunkindonuts) February 9, 2025
Since adverts are inclined to characteristic celebrities, the overall worth to cowl the overhead is actually costly. According to CNN, Dunkin’ Donuts paid nearly $10 million for Ben to star in his 2023 Super Bowl business. President of Dunkin’ Scott Murphy informed Entrepreneur that working Ben’s advert received them 7 billion impressions, “and it kind of kickstarted the year.” During the 2024 Super Bowl, Dunkin’ dropped its “DunKings” business that includes Brad and several other celeb associates, together with Matt Damon and Tom Brady. The spot additionally included Ben’s then-wife, Jennifer Lopez.
“The brand is just in the conversation,” he added. “It just really feels in the fabric of things now.”
Tim Curtis, a companion within the model partnerships division at WME informed CNN {that a} Super Bowl advert “can be as little as $25,000 for someone to do a cameo that’s not a megastar, but as high as $10 million.”
“It depends on the brand, and it depends on the stature of the celebrity,” he informed the outlet in 2024. “The majority of bigger stars are usually in that $1 to $3 million range for Super Bowl, but there are exceptions that go out north of that. It’s rare for someone that you think of as a true movie star to be paid less than a million.”
How Much Was the Most Expensive Super Bowl Commercial?
The most costly Super Bowl business up to now was Amazon’s 2022 “Mind Reader” advert, which featured Scarlett Johansson and Colin Jost. The 90-second advert reportedly value $26 million to supply, per CBS News.
How Many People Watch the Super Bowl?
The 2024 Super Bowl was probably the most watched in historical past with greater than 120 million viewers tuning in, in accordance with Forbes. It’s nonetheless too early to find out how many individuals watched the 2025 Super Bowl.
How Much Are Super Bowl Tickets?
The least expensive tickets to attend the 2025 Super Bowl was about $3,000, per Ticketmaster. however the common worth this 12 months was simply over $8,000.