Starz and BET+ are the newest streamers to hitch forces in a bundle supplied by Amazon’s Prime Video Channels platform.
Starz and the streaming offshoot of Paramount Global’s BET are a pure match as each characteristic a excessive quantity of exhibits geared toward younger city audiences. BET+ has a bunch of Tyler Perry-related content material along with different unique collection. Starz has constructed out the “Power” universe of dramas in addition to unique dramas comparable to “BMF” and “P-Valley.”
“Starz and BET+ are a natural pairing for audiences who want to stream culturally rich content with iconic characters and authentic storylines,” mentioned Alison Hoffman, president of Star Networks. “Starz brings diverse perspectives to life across our entire slate, and these types of packages allow us to share the stories we love at an exceptional value to our customers. As a complementary service, we continue to establish ourselves as the premier bundling partner of choice through a series of offerings with leading streamers.”
The new bundle can be supplied for $15.99 a month, which the companions assert is a 30% financial savings on the worth of each companies bought individually. Lionsgate is within the midst of spinning Starz off into an impartial entity.
“BET+ is excited to partner with STARZ and Amazon on this unique bundle offer which gives Prime Video customers access to an extensive film library alongside our critically acclaimed series and films,” mentioned Jason Harvey, govt VP and head of BET+. “BET+ is dedicated to showcasing the myriad of black storytelling and this collaboration allows us to expand our reach to an even broader audience.”
Prime Video Channels has grow to be a vital portal to reaching customers for Hollywood’s main studios and networks as they lean more durable in to direct-to-consumer gross sales exterior of the standard MVPD pay-TV constructions.
“We’re excited to expand our bundling program with the launch of the BET+/STARZ bundle, which joins eight other discounted bundles available on Prime Video. Customers have responded favorably to the convenience, cost-effectiveness, and deeper content offering bundles provide, and we’ll continue to innovate in this area,” mentioned Matt Cohen, basic supervisor and head of Prime Video Channels. “By bringing together BET+ and STARZ, we are excited to delight new and existing Channels customers.”