New yr, new codecs for the market.
Seefood TV’s leisure actuality present The Box, a paper format that launched at MIPCOM in Cannes final October, is rolling out on a pair of European nations forward of its native launch on TV2 in Norway.
RTL Nederlands and TV2 in Denmark have each commissioned native variations forward of The Box‘s debut on TV2 on Thursday (January 9). The Danish version will launch later this year, no word on RTL’s plan but.
The present has steadily been constructing a head of steam, as Europe’s TV networks seek for the subsequent Traitors or Destination X.
“We greatly appreciate the international interest in The Box,” stated Aleksander Herresthal, creator and producer at Seefood TV, which is understood for Norwegian present Kompani Lauritzen amongst others. “Discussions are ongoing with more than 20 territories considering the format, and we’ve already finalized deals in five additional countries, which will be announced at a later stage, as they are not yet official.”
Over 10 episodes, the present sees 12 movie star contestants positioned in separate containers. When the field opens, they instantly discover themselves in the course of a problem and should work out what to do. Each ep ends with a pair of contestants partaking in a duel to remain within the recreation. “The Box is an entirely new and original reality format of high quality,” stated TV2’s Program Director in Norway, Trygve Rønningen.
Unusually for contemporary format dealmaking, the present has secured worldwide remakes earlier than launching domestically. Generally, networks have prevented paper codecs and targeted on reveals which have confirmed monitor information.
“We are incredibly proud to have the opportunity to bring such a large and spectacular reality concept to life, especially one based on a paper format we’ve developed ourselves,” stated Herresthal. “It’s rare to see this happen today, but Seefood TV and TV2 are showing that it’s possible when the concept is both strong and original.”