EXCLUSIVE: Netflix pulled out all of the stops for the launch of Squid Game Season 2, and it seems to have paid off.
The extremely anticipated seven-episode second season, which launched on December 26, raked in 68M views in its first three days on the streamer. It was No. 1 on the weekly non-English TV listing in 92 nations, Netflix says.
That made it not solely the most-watched collection of the week, however the most effective performing title total — even beating out some hefty competitors with Netflix’s flashy Christmas Day NFL video games that includes a efficiency from Beyoncé. Granted, these are usually not obtainable to observe delayed, so 30M+ stay viewers may be very spectacular.
Squid Game Season 2 has now damaged Netflix’s document for many views for a collection in its premiere week, which was beforehand set by Wednesday with 50.1M views.
In reality, in simply three days, the second season has already damaged onto Netflix’s hottest non-English TV present listing at No. 7. It shot previous Dear Child, All of Us Are Dead, Berlin Season 1 and Who Killed Sara? Season 1 for the distinction.
Squid Game Season 1 additionally re-entered the weekly non-English TV listing at No. 3 with 8.10M views.
At this price, it’s on a shocking trajectory that would lead to Season 2 surpassing its predecessor as Netflix’s greatest title of all time. It’s bought greater than 80 days to place up one other 197M views.
It’s been greater than three years for the reason that first season exploded onto the scene, shortly changing into a worldwide phenomenon, reaching 111 million accounts to change into Netflix’s first collection to surpass 100 million members at launch.
Squid Game is now Netflix’s most-watched collection of all time with 265M views in its first 91 days. It has withstood many rivals over the previous a number of years, together with Stranger Things and Wednesday. The latter put up a combat with 252M views in that timeframe however fell wanting beating out the Korean collection.
That definitely places some stress on Season 2 to carry out properly, regardless of the prolonged hiatus, prompting an enormous international marketing campaign to reignite curiosity within the collection.
In order to ship these monster numbers, Netflix held activations throughout 1 nations from Brazil to Italy to Indonesia, which Deadline can completely reveal gathered 6M on-line and 52,000 in-person followers. Nearly 37,000 folks participated in races, mazes, video games and extra impressed by Squid Game.
For instance, Netflix unveiled the Season 2 teaser at Lucca Comics & Games 2024 in Lucca, Italy, after creator, author and director Hwang Dong-hyuk and stars Lee Jung-jae and Wi Ha-jun hosted a offered out Q&A in Piazza San Michele. In Paris, followers have been challenged to a recreation of Red Light, Green Light on the Champs-Élysées.
Netflix held the Season 2 world premiere at Seoul’s Dongdaemun Design Plaza with about 1,000 visitors in attendance and greater than 300,000 watching through livestream.
Those fan activations managed to drive a whopping 3B impressions throughout Netflix’s social channels forward of the Season 2 premiere, which the streamer says surpasses Season 1’s lifetime social impressions. It’s Netflix’s greatest marketing campaign up to now — forward of Stranger Things 4, Bridgerton Season 3, Wednesday and One Piece.
Squid Game is already returning for a 3rd and last season subsequent 12 months, in any other case a renewal could be apparent.