Major Indian distribution platform Tata Play will collaborate with Amazon Prime to supply Tata Play Direct-to-Home (DTH) and Tata Play Binge clients entry to Prime Video’s content material.
As a part of its DTH and Binge packs, Tata Play will provide Prime Lite subscription as a bundle choice, offering entry to Prime Video’s in depth content material library, in addition to free limitless similar day supply and subsequent day supply throughout Amazon’s merchandise.
During the ‘Prime Video Presents India’ showcase in March this 12 months, Prime Video head Mike Hopkins highlighted that India is Amazon’s quickest rising market exterior the U.S. At the showcase, Prime Video additionally introduced a slate of greater than 70 new movies and exhibits from India.
“On one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments. On the other, the addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition,” mentioned Harit Nagpal, Managing Director and CEO, Tata Play.
Gaurav Gandhi, Vice President APAC & MENA, Prime Video added: “At Prime Video, our mission is to super-serve our clients with the perfect of leisure, and we’re always taking a look at methods to strengthen our distribution to make sure wider availability of our much-loved films and sequence.
“The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India.”