Live occasions promoter AEG Presents U.Okay. has rebranded and expanded its comedy division.
Following the appointment of comedy specialist Georgie Donnelly as head of comedy, Donnelly is increasing the division to embody leisure, which is mirrored within the identify change from comedy division to comedy and leisure.
The division, which can proceed to advertise high comedy expertise, can also be increasing its head rely, lately hiring junior promoter Ophelia Francis. More hires are set to be confirmed in the end.
The change displays AEG Presents U.Okay.’s transfer into dwell podcasts and different types of dwell leisure: the promoter lately introduced a brand new tour for “The Rest is Politics” podcast, hosted by former authorities spin physician Alastair Campbell and cupboard minister Rory Stewart, which is likely one of the U.Okay.’s hottest podcasts.
Among the dwell leisure occasions AEG has overseen lately embody Millie Bobbie Brown’s guide launch, a dwell Q&A with Ryan Reynolds at London’s o2 area and the dwell model of veteran BBC interview present “Desert Island Discs.”
“Over the last year we have been building the range of shows that the department promotes so it made sense to have a new name which reflects that,” mentioned Donnelly. “Whilst the comedy scene within the U.Okay. continues to be so vibrant, there are every kind of exhibits that we’ve discovered audiences are serious about coming to. We have had an enormous give attention to podcasts for instance having grown ‘The Rest is Politics Live’ present from the London Palladium to the upcoming o2 efficiency. Myself and the workforce are excited and energised for the 12 months to come back. “