You work onerous in your music. Once it’s launched into the world, you need individuals to understand it exists, discover it simply on-line, press that play button, and love what they hear a lot they’ll pay attention once more.
That can occur, after all. It occurs on a regular basis.
But with infinite quantities of latest music being launched, and with infinite quantities of social content material designed to maintain us viewing and scrolling, it often doesn’t occur all by itself.
To acquire traction along with your music, it’s essential:
- Actively talk
- Make individuals curious about your music
- Entice them to take an opportunity on you
- And make it simple to be discovered
That takes creativity, nevertheless it additionally takes a easy consciousness of among the methods and locations individuals is perhaps in search of you and your music on-line.
You don’t need your musical presence to really feel like a ghost city, a city nobody can find on a map, or worse, a city that by no means existed. To enable you to keep away from that, right here’s an inventory of 7 widespread errors that trigger musicians to go unnoticed.
Your followers can’t discover you as a result of…
1. You’re not linking!
Don’t depart room for thriller. If you need a fan to take a selected motion, inform them clearly.
You’re not being “sales-y” or “cringe” if you ask individuals to hearken to your tracks. You’re a musician! Of course that’s what you need individuals to do. And you’re HELPING them by making the instructions clear.
Wherever doable, use the linking instruments so your music is at all times only one click on away.
2. Your bio is unhealthy
Does your social bio join the dots between who you might be and the music you create? If not, repair that!
Sure, the model of writing ought to convey one thing about your persona through the tone and type (humorous, severe, absurd, mysterious, and so forth.), however you additionally want the main points of your bio to inform individuals crucial issues about your music profession as we speak.
3. Your identify and deal with don’t match
Don’t get cute with this! Your artist identify = Your social deal with. Simple.
For occasion, if my band identify was Trash Collectors, my Instagram identify ought to NOT be Crash Tollectors or Someone Somewhere Calls us Trash Collectors.
Yet I discover this mismatch many instances when making an attempt to seek for new acts on social. If it provides the slightest little bit of uncertainty or further steps for somebody looking out, it’s a mistake.
4. You’re not posting sufficient
The longer you go dormant, the much less probably will probably be that individuals see your new stuff if you do publish.
So hold your viewers engaged all through these months or seasons if you don’t have a lot happening. Because you’ll want them to nonetheless be paying consideration when you do have large information to share.
Once you do have large information, it’s additionally a standard mistake to not publish sufficient about that particular person launch or occasion. Remember, individuals usually must see a message a number of instances (7 is the overall rule) earlier than they act on it.
5. You don’t have a web site
If you rely solely on social, it’s a ache for followers — who may not be on sure social platforms, or can’t view content material till they log in.
If your message or information announcement is public and vital, publish it in your web site. Which after all means you start by HAVING a web site devoted to your music.
6. You hold altering your artist identify
Stop it! Settle on one thing. Otherwise you’ll confuse followers, potential followers, and Google.
If you’re embarrassed by your artist identify, you weren’t affected person sufficient if you picked it. If you are feeling such as you’ve advanced past your artist identify, keep in mind that numerous legendary acts have modified their sound all through the years with out altering their identify.
Your artist identify is the cornerstone of your model identification. You’re allowed to renovate and add new rooms to your inventive home. You don’t need to construct a brand new cathedral from scratch each time you evolve as an artist.
7. Your songs are solely on Bandcamp or Soundcloud
If you really wish to be discoverable, your tracks have to be in all places that individuals are trying to find music.
I wrote a complete article about this widespread downside, why it’s an issue, and the way simple it’s to resolve. Listeners have by no means been extra scattered throughout platforms and apps. Don’t punish sure segments of your viewers by conserving your music walled-off. Distribute it. Widely!
After pouring a lot time and expertise into your tracks, you don’t wish to see a lacklustre response to your new music. Or worse, no engagement in any respect.
But with just some pretty steps or issues beforehand, you possibly can ensure you and your music are simple to seek out on-line. Easier to seek out, simpler to get pleasure from!