Think of how a lot cash you spend each month on Mailchimp, or Drip, or ConvertKit.
Do you ship sufficient e mail to justify that continuous price?
Are you really USING all these fancy options you pay a lot for?
After coughing up $30 or $75 or $150 monthly, do you say, “that was money well spent?”
If the reply to all three questions is sure, let me congratulate you; you’re clearly nurturing your record and turning followers into repeat clients regularly. In different phrases, e mail is a pillar of your profitability.
If you’re NOT a kind of artists but, I’ve some dangerous information and some excellent news for you.
The excellent news entails you really SAVING cash whereas reaching higher outcomes everytime you e mail followers. But earlier than we get to that, right here’s the issue…
If you answered no to the questions above then the dangerous information could also be apparent: You’re not driving sufficient income by means of your e mail efforts to justify the price of a service like Mailchimp, Drip, or ConvertKit.
Don’t really feel TOO dangerous. Most musicians aren’t.
You could also be overpaying on your e mail instruments as a result of:
- You don’t schedule your emails
- You don’t automate emails (past a welcome message)
- You don’t create e mail sequences
- You don’t make sufficient gross sales affords
- You don’t prioritize rising your e mail record at gigs
- You don’t have an simple on-line lead-magnet to develop your record
- You don’t section your record by area, gross sales historical past, or pursuits
- Or you don’t … ship emails in any respect
Even within the age of TikTok and Spotify, e mail continues to be probably the most dependable methods to drive outcomes on your music. Whether that be boosting streams, video views, or merch and ticket gross sales.
And but so many artists underutilize their e mail lists. And right here I’m not even speaking about making use of superior automation, sequencing, and segmentation options.
Sure, you in all probability SHOULD get round to doing that stuff sooner or later to maximise the potential of your record. But let’s be actual; most artists undergo from a extra foundational drawback.
Musicians. Just. Don’t. Send. Enough. Email.
Let’s perform a little train.
Think of a advertising and marketing record that you just’re on. Some model, store, or artist who messages you a number of occasions every week, but you’re nonetheless content material to be on their record. Whether you open each e mail or not. You’re by no means offended by the frequency of their emails since you just like the persona. You’re within the merchandise. You dig the vibe.
Well, your followers in all probability like your persona and dig your vibe, too. So why are you solely emailing them as soon as a month, or twice a 12 months, or… everytime you lastly get round to releasing your subsequent album??
It’s NOT an imposition to speak together with your viewers extra often. And it’s not an imposition to ask them to take a particular motion: buy merch, go away a remark, and so forth.
If the fan stays in your record, they anticipate to listen to from you. If they unsubscribe, they weren’t going to stream your album or purchase your vinyl anyway.
So overlook fancy e mail options. Your greatest drawback would be the easiest one to unravel. Just SEND emails.
And if you happen to can resolve that drawback, I need to present you the way you might be able to cancel your month-to-month Mailchimp or Drip subscription, and get the identical or higher e mail outcomes by means of Fan Reach, an e mail characteristic included with ReverbNation membership — which, relying in your membership tier, is FREE, $12.95/month, or $19.95/month.
Meaning even ReverbNation’s Premium membership is probably going cheaper than your month-to-month e mail invoice. PLUS ReverbNation membership consists of loads of different issues apart from e mail that you just’ll must succeed:
- international music distribution
- promo instruments
- business entry to pitch your music for radio performs, playlist placement, label offers, pageant slots, vinyl urgent, mixing and mastering mentorship, and rather more
Let me set some practical expectations although. Fan Reach does NOT have ALL the superior e mail options you’ll discover whenever you use costly platforms like Mailchimp and Drip.
It’s designed for simplicity.
Fan Reach makes it fast and simple to construct your record, and e mail the proper segments of your viewers. And as you’ll see under, that could be greater than sufficient to seek out higher outcomes out of your e mail advertising and marketing.
The three causes most e mail advertising and marketing platforms are prohibitively costly for the common artist
1. The extra you employ it, the extra you pay
The actuality is, you don’t want fancy automation and granular segmentation options to easily break dangerous habits and ship extra emails.
But with many e mail instruments, the extra emails you ship, the upper your month-to-month prices.
That’s not the case with ReverbNation’s Fan Reach.
2. The greater your record, the extra you pay (whether or not you e mail them or not)
Another large situation with nearly all e mail platforms? The extra folks you add to your record, the upper your month-to-month prices, whether or not you get round to emailing them or not.
You’re paying simply to KEEP folks on a listing you in all probability underutilize. Talk about being punished for achievement.
Again, this isn’t the case with Fan Reach, the place you’ll be able to construct your record in a extra worry-free approach. With a free ReverbNation membership, you’ll be able to have 500 followers in your record. At the Basic tier, you’ll be able to have 1000. And, for just some extra {dollars} a month, you’ll be able to improve to the Premium degree, which helps as much as 50,000 followers in your e mail record, AND consists of strong music distribution, unprecedented business entry, and promotion instruments.
All for lower than the value you is perhaps paying to a different platform JUST for e mail.
3. The extra options, the extra you pay (even if you happen to don’t use ‘em)
Who cares if you’re allowed to have twenty totally different automated e mail sequences working if you happen to’ve by no means even gotten round to launching the primary one!
Many e mail platform tiers are priced as if you happen to’re some enterprise model with an enormous staff and countless wants. But extra possible, you’re an artist, or a band, with a single record of followers. Plus the necessity to simply write them easy messages on occasion, converse to them like a person, after which ask them to do one thing.
You can do this with Fan Reach. No frills. No additional bells and whistles that you just’ll by no means use in any case. Just real-time e mail messaging to your viewers every time you could have information to announce, tales to share, music to launch, or merchandise to promote. And the power to focus on that e mail to the proper folks based mostly on location, recency, and viewers sort.
And this will get me to the principle level I need to make. That you CAN be MORE profitable in driving outcomes from e mail whenever you strip away the extra intimidating, superior options.
With e mail advertising and marketing, musicians can do MORE with LESS
That could sound ridiculous to advertising and marketing pundits. But right here’s why I believe there’s advantage to the declare: Marketing consultants give recommendation that’s designed for the best-case situation. It’s not grounded in actuality.
They’re usually addressing a hypothetical entrepreneur with a lot of time to construct and tinker. Sufficient funds to check merchandise and craft messages. The experience to tie all of the digital elements collectively. The willingness to check outcomes and modify methods accordingly. They’re addressing somebody who view themselves as a enterprise first, with the aim of promoting a product.
Does that sound such as you? While you’re driving between gigs, spending hours to shoot a 15-second TikTok, making an attempt to determine the way to sidechain vocal compression in your subsequent dwelling recording, altering the strings in your guitar?
If you’ve learn this far, it’s in all probability NOT you — which is why you’re in search of an easier and extra reasonably priced answer. You are an artist first, and to the diploma that entails advertising and marketing your creative merchandise, properly, you even have competing obligations… to tour, to make new songs, and so forth.
That’s why for a typical impartial musician, e mail is often an afterthought, one thing you suppose to make use of when there’s apparent information. And apart from that it goes uncared for. I’ll reiterate that there’s no sense in paying tons of cash out-of-pocket month after month for a instrument you underutilize.
Streamlining your music marketing via email
But I’ll go a step additional. I believe that whenever you strip away the intimidating options (automations and sequences, countless tagging and segmentation, designing an e mail marketing campaign from scratch), you’re left with one thing rather more intuitive and usable. All you REALLY want, if we’re being practical, is a approach to seize followers’ contact data, mechanically ship a welcome message, have a easy textual content field to sometimes write your followers, the power so as to add a hyperlink, photograph, or button, and hit ship.
Enter Fan Reach! The real-time, streamlined e mail advertising and marketing instrument for musicians that’s already included in your ReverbNation membership, together with all of the issues I discussed above: international music distribution, limitless pitching for playlists, festivals, label offers, radio spins, vinyl urgent, mixing and mastering mentorship, and rather more.
You can actually construct and ship emails in 2 minutes.
Just choose what you need to discuss from the dropdown menu, and Fan Builder will mechanically pull that music, album, video, or occasion into the e-mail.
If you favor to create a message from scratch, simply choose “Update to Fans.”
Then write your e mail.
Add any pics or hyperlinks, if wanted.
If you need to have a particular design on your e mail, you’ll be able to immediately select from a listing of templates.
Want additional customization?
You’ve obtained it…
Want intuitive and immediate record segmentation and e mail concentrating on?
You’ve obtained it!
Select which sorts of folks out of your viewers you need to contact:
- Fans
- Artists / Musicians
- Labels
- Venues
- Promoters
Target your message based mostly on location (or ship it to everybody).
Choose whether or not you need to ship it to newer subscribers (folks added within the final 30 days), or everybody.
Then ship it!
And sure, you’ll be able to ship a take a look at e mail to your self to verify that hyperlinks are lively and the design appears to be like good.
It’s actually that easy.
And the simplicity is precisely what makes me suspect you’ll get MORE out of Fan Reach than you’ll by spending $50 or $75 or $150 each month on a extra “pro” e mail platform.
Because you’ll really USE this instrument extra usually.
The simpler one thing is, the much less time it takes total, the extra you’ll suppose to make use of it. Not only for the large information bulletins (album launch, new video, and so forth.), however the little moments too. Those fast messages the place it’s sufficient to snap an image at a gig, or on tour, and simply write a pair fast sentences.
The approach persons are inundated with media nowadays, you’ll have a better time getting somebody’s consideration if you happen to ship them a lot shorter emails, however extra usually.
Plus, fast real-time engagement together with your record could be simpler as a result of it usually feels extra private. Emails sharing what you’re as much as within the second, or what you’re most enthusiastic about proper now, are extra pure to jot down. They’re simpler to compose. And simpler to ship.
That’s why Fan Reach is ideal for sharing:
- A single, album, or video (with mechanically embedded play button)
- Event particulars
- A narrative from the street
- Fun moments out of your studio
- The which means of your music lyrics
- A pic, hyperlink, suggestion, playlist, or social put up
- A merch supply
- And anything you’ll be able to consider
Fan Reach is a foundational e mail record administration and messaging instruments to artists, and it’s already bundled into ReverbNation membership. You can simply import lists from different e mail applications or signup sheets out of your concert events.
You may also seize contact data out of your web site guests utilizing our HTML 5 widget.
Want to construct your record, nurture your relationship with followers, and enhance your gross sales and streams?
Email is among the most vital advertising and marketing instruments that musicians have. And e mail advertising and marketing doesn’t should be sophisticated.
In truth, the simpler it’s, the extra usually you’ll talk together with your viewers. Giving you extra probabilities to attach, encourage streams, promote merch, and promote excursions. Plus, the extra you ship emails, the higher you’ll get at crafting efficient messages.
And with regards to e mail instruments, don’t pay one other service for one thing that comes included with ReverbNation!