Pictured: Through My Window 3, Avatar: The Last Airbender and Mea Culpa
It’s time for one more rundown of the large tales from this week’s high 10s for the week ending February twenty fifth, 2024. This week, we’ll be masking Avatar: The Last Airbender, season 6 of Formula 1: Drive to Survive, Mea Culpa, Can I Tell You a Secret? and a check-in with One Day a couple of weeks on. We’ll even have one other Engagement Report Deep Dive trying into Netflix Original docs!
As a reminder, you’ll find the full high 10 record for this week on the Netflix high 10 satellite tv for pc website or through the use of our software that lets you search per title.
In this report of Netflix’s hours considered from February nineteenth, 2024 to February twenty fifth, 2024, we’ll use “Complete Viewings Equivalent,” or CVE, expressed in thousands and thousands. That means we divide the hours considered introduced by Netflix by the runtime of movies or collection. It permits for higher comparisons between movies and collection, however it’s not an viewers metric. It is the minimal variety of viewings in the event that they have been all full from the primary second to the final of the movie or season.
1. Avatar: The Last Airbender is blowing away the competitors.
This was one of many riskiest initiatives from Netflix lately. With many artistic points throughout its manufacturing, a extremely rumored funds (someplace between $200M and $300M and even increased), and a brand new tackle a beloved license that would have been one other Cowboy Bebop.
But Avatar: The Last Airbender is now monitoring extra like One Piece, with a large launch to the tune of 21.2M CVEs over its first 4 days and the second-best launch for a brand new Netflix collection launched on a Thursday (excluding restricted collection).
Avatar: The Last Airbender vs different Netflix renewed/canceled present
The collection needs to be renewed fairly rapidly, but when there’s one factor that Resident Evil taught us, it’s that for collection based mostly on current IPs, the numbers for the primary week are “easy” to get as individuals are drawn to them. What issues now will probably be how the collection holds up within the subsequent two to a few weeks. If it significantly slows down subsequent week, it won’t have the ability to justify the worth tag of the Volume know-how it makes use of (keep in mind 1899, anybody?).
If it retains going robust, a renewal needs to be introduced promptly.
2. Through My Window 3 is holding properly.
Just like seasons of collection, movie sequels are likely to lose steam sequels after sequels, however what’s necessary is how a lot they lose from one installment to the opposite. In the case of the Spanish romantic drama Through My Window, the decay price between movies is comparatively low, particularly between the second and third movies, displaying that followers of the movies have been right here to look at the ultimate movie when it got here out.
3. Tyler Perry does it once more with Mea Culpa
Mea Culpa gained’t beat Netflix heavy-hitters however Tyler Perry is a bankable title for Netflix. With 16M CVEs over its first three days, its launch was only a notch beneath the launch of A Madea Homecoming, one other Tyler Perry-produced Netflix movie with a number of many years of built-in followers besides. So that’s fairly good, all issues thought of.
Mea Culpa vs A Madea Homecoming and A Jazzman’s Blues
4. A glance again on One Day
When we talked about One Day two weeks in the past, it was concluded that the launch of the restricted romantic collection was fairly disappointing.
Two weeks later, a miracle occurred because the collection held properly. That might be thanks partially to getting a surge by way of Valentine’s Day and little doubt half to its high quality. It’s managed to realize many new followers and get a powerful multiplier of x3.5 between its first 4 days and its first 14 days, the second finest at school in my dataset for English-speaking collection launched on a Thursday, simply behind Beef. That’s the signal of a sleeper hit.
One Day vs different Netflix Original restricted collection from day 4 by way of day 14
5. Can I Tell You a Secret? does a very good launch.
The true crime docuseries of the week is the British collection Can I Tell You a Secret? and in its first 5 days, it’s carried out properly, launching with 6.5M CVEs, the second-best launch for a British docuseries (and the primary in case you rely its British setting).
6. Formula 1: Drive to Survive stalls in its sixth gear.
When season 5 of Formula 1: Drive to Survive launched, it was an incredible launch, with only a slight decay price from the launch of season 4, one thing that’s fairly uncommon and valuable to have if you wish to get renewed typically. But that’s a bit completely different with the launch of season 6 which began with solely 2.9M CVEs, fairly a steep decay from the 4.1 and 4M CVEs of season 4 and 5.
The collection is already reportedly renewed for a seventh season.
7. Netflix Engagement Report Deep Dive: The very first Netflix Original docs.
The documentary world was totally ablaze after the newest Oscar nominations, which noticed 5 worldwide docs get nominated, with none doc launched by a streaming firm. Netflix missed out with American Symphony or The Deepest Breath, as an illustration; two Oscar hopefuls and a few observers identified that there’s a “resentment towards certain kinds of success,” which means that docs launched by streamers are regarded upon unfavorably by the doc group.
Now, in what can solely be described as a trolling transfer by Netflix, we realized this week that Netflix purchased the final remaining doc with out a distributor, To Kill a Tiger, and purchased itself an Oscar nomination for Best Documentary.
That transfer will most likely kill any probability for the doc to get awarded by the Academy, however it gave me the concept to check out how the primary Netflix docs are fairing ten years after their launch. I solely checked out world Netflix Original documentaries, excluding The Square and Print the Legend, two documentaries unavailable globally (with the previous truly leaving Netflix). Here’s how they have been nonetheless watched in the course of the first six months of 2023:
It’s fascinating to notice that two sports activities docs are within the high two spots, which could point out a long-lasting impact of sports activities docs and one of many the explanation why Netflix received into the “sports-adjacent programs” enterprise, to cite them.
That’s all for this week; be happy to tell us what you suppose within the feedback under.