Any time you formally launch new music, it ought to really feel like a giant event.
Even should you’re a prolific producer dropping new singles each 6 weeks, you continue to need all of your tracks get probably the most consideration potential, and see every new track go additional than the final.
That means doing it proper. Both by correct music distribution AND early music promotion efforts.
Music promo begins BEFORE the discharge
In the age of streaming, loads of the promotional steps you have to take really occur on-platform and previous to launch.
You prep your new music for launch by claiming or updating your artist profiles at varied DSPs, then you definately use their platform’s instruments upfront of the discharge date to amplify your attain.
To allow you to take advantage of your music launch, I wrote this record of DSP dashboards, artist promo instruments, and different music accounts you’ll wish to have entry to BEFORE your music is obtainable.
Think of it as a fast information for what to do once you’re in that unusual interval between signing up for distribution and your precise launch date.
Let’s get you prepared!
Claim or replace these accounts earlier than you launch new music
- Spotify for Artists
This artist dashboard offers you fairly a couple of methods to model your self and promote new tracks on one of many world’s most influential music platforms.
Once you’ve personalized your profile with photographs, bio, playlists and picks, it’s time to discover promo instruments corresponding to Marquee, Canvas, and their direct pitching portal for editorial playlist consideration.
Claim or replace your Spotify for Artists account.
- Apple Music for Artists
Similar to Spotify for Artists, this account is your gateway to artist branding and analytics on Apple Music.
Customize your profile, get updates on thrilling milestones in your music, and (enjoyable function) see if individuals are discovering your music through the use of Shazam!
Claim or replace your Apple Music for Artists account.
- Amazon Music for Artists
Another necessary streaming platform — Amazon Music — offers you entry to a strong artist dashboard.
You can view attention-grabbing knowledge (together with how many individuals are utilizing voice/Alexa to find your tracks), have some management over your model look on the platform, and pitch songs to their editorial group.
Claim or replace your Amazon Music for Artists account.
- YouTube Official Artist Channel
When you distribute tracks to YouTubeMusic, they seem in what’s referred to as a “Topic channel.” This is a YouTube property, separate out of your OWN channel.
However, you’ll be able to merge that content material so it seems below your personal channel, and think about the related analytics. You do that by requesting an “Official Artist Channel.” It’s not a brand new channel, per se, however a brand new format in your personal channel that now consists of the Topic-channel content material.
Apply for a YouTube Official Artist Channel.
- Deezer for Creators
Deezer, one among Europe’s most necessary music providers, offers you the power to form your music’s future on their platform.
This consists of model amplification, bio translation, and analytics instruments.
Sign up or login to Deezer for Creators.
- Pandora AMP
Pandora remains to be a powerhouse of music discovery in America, and in lots of public companies corresponding to eating places, well being clinics, and extra.
With Pandora AMP, you’ll be able to speak to your followers immediately, place sure tracks for further consideration, and far more.
Claim or use your Pandora AMP account.
- TIDAL Artist Home
Like different DSPs, Tidal Artist Home affords you a dashboard the place you’ll be able to customise your visible vibe.
TIDAL additionally often beta-tests new options (like pitching) amongst artists who’ve claimed their TIDAL Artist Home account.
Claim or replace your Tidal Artist Home profile.
- At least one social video app
You don’t need to be in every single place. But you need to have an lively presence on not less than ONE of those platforms:
Vertical video is likely one of the main methods individuals uncover music in 2024.
- MusixMatch
Want to get your synchronized lyrics transferring in time to the music on Spotify, Apple Music, and Instagram?
Verify your artist on MusixMatch Pro.
- LyricFind
How about your lyrics formally showing on TikTook Music, Google, YouTube Music, Amazon Music, Deezer, and extra?
Become a verified artist on LyricFind.
- ReverbNation
Presumably you’re right here since you’re about to launch new music!
Well, you need to know that not solely does a ReverbNation membership INCLUDE worldwide distribution to Spotify, Apple Music, Amazon Music, and lots of others.
It additionally comes with trade entry and music promo instruments you should use to spice up your latest observe. Our rising roster of Opportunities allows you to submit your music (no further price) for radio exhibits, playlists, gigs and festivals, labels and managers, mixing and mastering consultations, free vinyl urgent, and far more.
- Meta Ads Manager
Like the social apps above, this dashboard is NOT particular to music. But it may be one of many BEST locations to spend your time (and cash) selling music.
Yes, adverts on Facebook and Instagram are nonetheless one of the crucial efficient methods to develop an viewers and earn income. If accomplished effectively, after all.
Noone begins as an advert wizard although. But with a view to get higher it’s important to get began.
Claim or log again into your Meta adverts dashboard.
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Conclusion
That’s fairly an inventory of accounts to say, and we haven’t even gotten into royalty assortment providers like SoundExchange, The MLC, Performing Rights Organizations, and extra.
But you’ve some work forward of you, so we’ll go away it there for now.
Happy clicking, claiming, and customizing!