Having lately left Millennium Media after a 14-year run, Jeffrey Greenstein is launching manufacturing and gross sales firm, A Higher Standard.
Greenstein is on the EFM in Berlin to launch the corporate, whose first mission would be the action-comedy function, Playdate, which he’s co-financing and co-producing with Nickel City’s Mark Fasano.
The concept is for the corporate to develop and co-finance a slate of movies and TV initiatives with industrial attraction, together with motion, comedies and elevated style.
Greenstein joined Millennium Media in 2010, dealing with greater than sixty movies throughout his tenure on the firm, together with The Expendables franchise, Olympus Has Fallen, London Has Fallen, and Angel Has Fallen, The Hitman’s Bodyguard, Mechanic: Resurrection, and Jolt with Kate Beckinsale and Stanley Tucci. In 2016, he turned President of Millennium Media, managing all features of the impartial studio.
Greenstein stated his new outfit “has a simple focus: building winning teams and supporting talented people. Under these guiding principles, the company will create content for audiences across the globe…Empower. Inspire. Create. That is the simple mission of A Higher Standard, and I am excited to make that my daily focus.”
As we revealed yesterday, Greenstein was succeeded as President at Avi Lerner’s Millennium by Jonathan Yunger.