This 12 months’s Super Bowl is anticipated to be the most-watched occasion in historical past, and in response to reviews, it’s largely due to Taylor Swift.
Gracie Hunt, daughter of Kansas City Chiefs CEO Clark Kent, has already confirmed the singer’s attendance on the Allegiant Stadium in Las Vegas, Nevada.
Taylor Swift Will Be Supporting Her Boo, Travis Kelce, At The Game
She solely instructed PEOPLE, “She’s coming. We’re excited!”
And so is the NFL, which is predicted to achieve a viewership greater than earlier years.
According to USA Today, curiosity within the Super Bowl LVIII has elevated by 169% since rumors of Swift’s attendance on the annual sport first happened.
The Grammy winner not solely expects to extend general curiosity within the sport but additionally influence the curiosity in commercials.
According to Zeta Global CEO David Steinberg, curiosity within the sport’s commercials has elevated by 903% over February 2023.
Additionally, Swift’s relationship with Kelce and her presence on the video games have introduced in a new demographic of followers for the NFL.
According to The Athletic, viewership for all NFL video games has elevated by 7% this season.
A good portion of this enhance comes from the 12-17-year-old women’ demographic, which has seen a rise of 8.1%.
Taylor Swift, Jason Kelce, and Ice Spice meet up on the Super Bowl 🤩
(through @NFLonCBS) pic.twitter.com/PEoDlqcSrJ
— Bleacher Report (@BleacherReport) February 11, 2024
NFL Commissioner Roger Goodell has praised Swift for this enhance in viewership, stating that the ‘Bad Blood’ hitmaker is aware of nice leisure and that her presence on the video games is attracting new followers.
“Having the ‘Taylor Swift Effect’ is also a positive,” he mentioned at a pre-Super Bowl press convention, per CNN.
“Obviously, it creates a buzz. It creates another group of young fans, particularly young women that are interested in seeing, ‘Why is she going to this game? Why is she interested in this game?’ Besides Travis, she is a football fan, and I think that’s great for us.”
What’s extra, the NFL has additionally seen a lift in merchandise gross sales.
A Swift-Boosted Ad Game
According to Market Watch, Swift’s followers have been buying tickets to Chiefs video games at an elevated charge.
It was simply in August when Swift and Kelce had been first linked, and followers had reportedly tripled their Chiefs-related purchases, the publication reviews. And when Swift made her first look at a Chiefs sport in September, the NFL noticed document single-day transactions.
Last 12 months’s sport between the Chiefs and Eagles reportedly attracted 121.017 million viewers, the very best viewership in Super Bowl historical past. But let’s not act like our woman Rihanna’s halftime efficiency — and being pregnant reveal — didn’t assist push these numbers up, okay!
The Most-Watched Super Bowl Ever
According to Fox News, the Super Bowl XLIX in 2015 was the second most-watched Super Bowl occasion in U.S. historical past, with 121 million viewers.
The Patriots went on to beat the Seahawks that 12 months, with Katy Perry performing through the halftime present.
This 12 months, Usher is hitting the stage, and he expects to carry out a few his collaborators, together with Lil’ Jon and Ludacris.
Reports are even suggesting that Usher is rehearsing for a doable joint efficiency with Ms. Alicia Keys.
v
Only time will inform if Sunday’s sport will change into the most-watched Super Bowl in historical past.
But given Swift’s enormous fanbase, her relationship with Kelce, and Usher’s impending large second, followers can’t ignore the chance.
RELATED: Social Media Weighs In After Shannon Sharpe Compares Beyoncé To Taylor Swift (Video)