Pictures: Netflix
Welcome to your weekly rundown of the most important tales from Netflix’s high 10 hourly figures drop for the week ending December twenty fifth, 2023. This week, we’ll look into the primary weekend viewing figures of Rebel Moon – Part 1: A Child of Fire, The Taming of the Shrewd 2, Gyeonseong Creature, and one other deep dive into the Netflix Engagement Report.
Every Tuesday, Netflix updates its high 10 stats web page with 40 new hourly figures of the highest films and reveals of the previous seven days. If you wish to browse the highest 10 hourly knowledge simply, go to our instrument, which has simply been up to date with much more knowledge from the Nielsen high 10s.
Note: In this report of Netflix’s hours seen from December 18th, 2023 to December twenty fifth, 2023, we’ll use “Complete Viewings Equivalent,” or CVE, expressed in thousands and thousands. That means we divide the hours seen introduced by Netflix by the runtime of movies or collection. It permits for higher comparisons between movies and collection, however it’s not an viewers metric. It is the minimal variety of viewings in the event that they had been all full from the primary second to the final of the movie or season.
1. Rebel Moon is struggling for its first weekend.
Rebel Moon will develop into a take a look at case for numerous matters associated to Netflix and its numbers because it struggled for its opening week-end with simply 23.9M CVEs over its first three days (and some extra hours, because the movie launched within the Americas on Thursday night, a transfer that presumably did nothing to spice up its numbers), the tenth finest launch of a Netflix movie launched on a Friday in 2023.
First, this launch will put to relaxation the axiom that promoting is essential relating to rankings. Rebel Moon has been arguably probably the most closely promoted title of the 12 months, with experiences everywhere in the world, teasing all 12 months and particularly throughout TUDUM, and many others, and it didn’t actually transfer the needle for its opening weekend.
Second, this launch additionally proves that Netflix doesn’t tamper with its numbers. If it had a hand on this, there’s no method it could have launched such weak numbers for the number-one movie of its 2023 slate.
Finally, that’s probably a sign that if promoting won’t loads to your movie, dangerous publicity may, and Rebel Moon might need suffered from a number of self-inflicted wounds: press critiques being launched far upfront and never superb, the declarations from Snyder about a greater, longer, R-rated reduce that may or may not be launched on Netflix or simply the truth that the movie bears “Part 1” in its title when even Mission Impossible 7 proved that it might be a deterrent to viewers, with some ready for the discharge of the second half to observe the entire thing.
Even with an important week 2, Rebel Moon will nearly definitely miss out on being within the all-time Top 10 on the finish of its first 91 days of launch, and it may not even be finest the launch of Army of the Dead, which received 75.6M CVEs over its first 28 days.
2. Leave the World Behind and Leo are nonetheless going sturdy.
Surprisingly sufficient, Netflix’s large end-of-the-year hit is Leave the World Behind, which had an important third week and simply crossed the 100M CVEs threshold.
It is now the sixth finest launch for any Netflix movie launched since June 2021 and is now completely positioned to get into the all-time Top 10, particularly as Rebel Moon didn’t carry out nicely.
Animated movie Leo goes after an achievement of its personal because it’s trailing The Sea Beast as Netflix’s most-watched animated title after 28 days. We may not have the ultimate phrase on this battle however it was enjoyable to see whereas it lasted as the 2 movies received an almost an identical trajectory over time.
3. The Taming of the Shrewd 2 received tamed
Never make a sequel to a romantic movie.
That’s one among my core beliefs as an avid rom-com aficionado, and the brand new Polish rom-com The Taming of the Shrewd 2 may show simply that with numbers because the second movie did a very dangerous launch, falling method behind what the primary movie did again in 2022
4. Gyeonseong Creature shouldn’t be scaring many individuals.
I’ve to imagine that by releasing Gyeonseong Creature through the Christmas break and giving it the “release in two parts” status therapy, Netflix had increased hopes for the launch of this collection as a attainable worldwide hit. But with solely 3M CVEs for the primary weekend of its first half, it’s an OK launch simply by a South Korean commonplace.
It may choose up in its second week, as South Korean reveals often do, however it’s not a right-out-of-the-gate success.
5. Netflix Data Dump large dive: canceled version!
Your favourite Netflix collection launched earlier than 2021 received cancelled after just one season? Well, it’d nonetheless be watched loads because the Netflix Engagement Report printed two weeks in the past gave us a uncommon glimpse into how titles carry out over time on the service.
For this week and this new deep dive, we took a have a look at Netflix collection canceled after only one season and launched earlier than 2021, and right here’s what we discovered:
Messiah is the most-watched canceled collection of the lot, with 17,000 full viewings of the primary season every day between January and June 2023. The collection was noticeably canceled originally of the COVID disaster.
On the rostrum, “Cursed” was solely cursed by a cancellation because the collection continues to be extensively watched worldwide. To spherical out the rostrum, fan-favorite Julie & the Phantoms continues to be watched, and followers are nonetheless campaigning for it to be revived.
At the underside, two tendencies appear to emerge. First, the top of the Kenya Barris deal now makes extra sense as his collection #BlackAF shouldn’t be exhibiting indicators of nice legs. The collection was first renewed after which cancelled. The second pattern is that sitcoms will not be getting a lot liked by Netflix audiences. Sure, there have been some exceptions, reminiscent of That 90s Show currently, however even canceled, they’re not getting that a lot viewership.
That’s all for this week, be at liberty to tell us what you assume within the feedback beneath.