Warner Bros Discovery (WBD) has employed an unique productions chief for Max in Italy and Iberia, an intriguing transfer that completes the native content material crew forward of the streaming service’s launch in Europe subsequent 12 months.
Alberto Carullo has been named Vice President Max Local Original Production Italy & Iberia, reporting on to Laura Carafoli, SVP, Content Networks & Streaming Local Productions, Italy & Iberia.
Max is because of launch in 22 European international locations in 2024. Those comparable to Iberia that already provide HBO Max would be the first tranche of nations to get the platform.
No date has been given for a launch in Italy, the place WBD has an output take care of Sky Italia for HBO content material. This is because of finish in 2025, and Deadline has requested WBD for readability round future launches and content material plans.
Carullo, whose foremost base will probably be in Madrid, begins his new function on January 1. He’ll will probably be chargeable for the improvement and execution of native productions, each scripted and unscripted, for streaming in Spain and on the similar time begin engaged on improvement initiatives for Italy.
The Italian-born exec has labored in each international locations for greater than 30 years, in function comparable to Head of Marketing and On Air at Mediaset and Director of Telecinco in Spain.
He’s additionally held senior roles at Big Bang Media and Boca Boca and was most lately Head of Warner Bros International Television Production in Spain and Portugal. Earlier right this moment, WBD introduced Stefano Torrisi would step in that function.
His rent completes Carafoli’s Southern Europe hub crew, which additionally includes Aldo Romersa, VP, Programming for basic leisure community Nove and males’s channels within the Italian portfolio; Gesualdo Vercio, VP, Programming in control of life-style web Real Time and the ladies’s and youngsters’ channels within the Italian portfolio; Bibiana Gonzalez, Programming Director for Iberia and head of programming and manufacturing for WBD’s TV channels in Spain and Portugal; and Cecilia Penati, Content Development and Production Director, who oversees Italian productions.
“Alberto Carullo’s profile, experience and knowledge of the sector both in Iberia and Italy, represent an important added value for the growth and development of the streaming business in our region,” mentioned Carafoli. “His arrival is certainly strategic in view of Max’s debut in Iberia next spring, both to lay the foundations to build the best possible offer of local content and to maintain and strengthen the relationship with the creative community in both countries.”
The information follows a interval of change at WBD’s worldwide wing, which has seen senior execs Priya Dogra, Pierre Branco, Hannes Heyelmann and Robert Blair exit prior to now 12 months.