A mysterious masked businessman is looking for Ghana’s presidency by campaigning as a supervillain-like determine impressed by Marvel’s Doctor Doom.
His #thenewforce motion goals to seize youth voters with guarantees of alternative and progress.
The unnamed contender has appeared on billboards nationwide depicting a caped determine in a glittering gold masks together with slogans like “leadership for the next generation,” “the new force” and “embrace the change.” The audacious stunt has generated curiosity within the West African nation dealing with financial disaster forward of 2024’s presidential election.
While the masked mogul’s identification stays unconfirmed, Semafor studies it’s maverick entrepreneur Nana Kwame Bediako, also called “Cheddar.”
“It is obvious it is Cheddar, the stature of the individual looks exactly like him,” graphic designer Felix Frimpong, an Accra resident, informed Semafor Africa.
Bediako apparently attracts inspiration from Doctor Doom’s ruthless drive and technocratic imaginative and prescient, hoping to place himself as a political outsider unencumbered by corruption.
“I personally don’t understand why someone wants to run for President in this country and has decided to hide behind a mask,” a Twitter consumer mentioned.
“So the mask is for suspense or what?” mentioned one other Twitter consumer.
Strategically located in Ghana’s most populous city facilities – together with Accra, Kumasi, Cape Coast, Takoradi, Ho and Tamale – the cryptic billboards have garnered most eyeballs.
The flamboyant marketing campaign courts Ghanaian youth angered by nepotism and mismanagement underneath the 2 mainstream events. If the thriller determine qualifies for the poll, his novelty may appeal to younger voters looking for dramatic change.
But institution of a profitable third celebration in only one yr stays uncertain. The actually weird Doctor Doom scheme might fall brief, however already exhibits savvy manipulation of spectacle in pursuit of energy.
The masterminds behind the masked Doctor Doom contender have demonstrated outstanding advertising savy, stirring public intrigue regardless of missing an recognized candidate, celebration identify, or outlined insurance policies. If this promoting ingenuity persists over the following 12 months, it could compel Ghana’s citizens to welcome novel political philosophies and reforms down the road.