“Full River Red,” the Zhang Yimou-directed interval comedy-drama that launched in January this 12 months has earned its producer Huanxi Media Beijing the 2023 Asia Pacific Box Office Achievement Award on the CineAsia conference.
The conference will get below approach Monday in Bangkok and can run until Thursday (Dec. 4-7). The prize will probably be offered at a gala lunch occasion on the final day.
“This popular period comedy amassed an incredible $670 million in the APAC region and is Zhang Yimou’s biggest box office hit to date,” mentioned Frank Perikleous, VP for APAC & Australia at knowledge assortment and evaluation agency Comscore Movies. “Huanxi Media’s understanding of the Asian movie industry and their commitment to delivering quality content to theatres not only in China but around the region, has been instrumental in the overall health of the APAC marketplace.”
The movie was launched in theaters in time for the Chinese New Year vacation season and snapped up $60 million on its opening day in China and $183 million in its first three days of launch. In the primary seven days of launch the movie remodeled $430 million in field workplace and accounted for 56 million admissions. It went on to turn out to be the China’s prime movie this 12 months and the sixth all-time highest-grossing film in China.
“Being able to recognize a film from legendary director Zhang Yimou, whose large body of work includes ‘House Of Flying Daggers,’ ‘Hero’ and ‘Raise The Red Lantern,’ is very exciting,” mentioned Andrew Sunshine, president of CineAsia organizer, Film Expo Group.
“Our company is dedicated to creating high-quality entertaining films from China’s top movie directors. The record-breaking success of Zhang Yimou’s ‘Full River Red’ is a great example of what Huanxi Media can achieve with vision and commitment, not just this year, but in the years ahead,” mentioned Li Yongyi of Huanxi Media.
Having struggled to interrupt into the movie business shortly after the tip of the Cultural Revolution, Zhang has had a number of roles as actor, cinematographer, screenwriter and producer. He is now amongst China’s most celebrated ‘Fifth Generation’ filmmakers and was not too long ago celebrated with a lifetime achievement award on the Tokyo International Film Festival. He not too long ago mentioned that he intends to give attention to directing and shoot one movie per 12 months till he can now not accomplish that. In order to maintain up that tempo of output he could reduce his screenwriting efforts.
Other prizes to be awarded at CineAsia embody: Siddhart Roy Kapur because the Motion Picture Association Asia-Pacific Copyright Educator of the 12 months, Javier Sotomajor of Cinepolis as Exhibitor of the 12 months, Eugene Yang of Paramount Pictures International as exhibitor of the 12 months, Benny Suherman of Indonesia’s XXI as CineAsia Icon. Wanda Films’ govt president Chen Hongtao may also obtain the showmanship award, at a separate ceremony on Wednesday.