The Marrakech Film Festival’s sixth Atlas Workshops kicks off right now beneath the recent curation of former indie movie gross sales agent and publicist Hédi Zardi.
Running November 27 to 30 in a rambling riad on the outskirts of Marrakech, the venture and expertise incubator is showcasing 25 tasks hailing from MENA and Africa, 16 in growth and one other 9 in manufacturing or post-production.
Zardi is greatest identified in the marketplace and pageant circuit as the previous co-founding head of Paris-based gross sales banner Luxbox, which he created in 2015 with Fiorella Moretti who continues to run the corporate.
Together, the pair launched a raft of buzzy pageant titles in the marketplace, brokering offers to Ava DuVernay‘s ARRAY for Isabel Sandoval’s trans migrant drama Lingua Franca, Oscilloscope Laboratories for Costa Rican Oscar entry Clara Sola by Nathalie Alvarez Mesen, and KimStim for Suzanne Lindon’s coming-of-age debut characteristic Spring Blossom.
After eight years on the gross sales circuit, with the tail-end of this era through the Covid-19 pandemic, Zardi is all too conscious of the challenges going through non-English language, unbiased movies.
He has introduced this information to bear in his first Atlas Workshops choice.
“I was looking for projects that we could up-level and support that are artistically bold but also have a realistic chance of connecting with the market and an audience, whether that be through a classic theatrical release or the platforms,” says Zardi.
“I’ve also tried to bring in different guests that represent new trends in the market. The first editions were very focused on the classic axis of production with France and the bigger European territories. I’ve opened it up to include more producers from territories like Germany and the Nordics, for example, as well as the U.S,” he provides.
U.S. professionals attending this 12 months embody Oscar-nominated Winter’s Bone producer Alix Madigan in addition to War Pony and Manodrome producer Ryan Zacarias.
“I want to open these projects up to other types of finance such as equity financing and not only the classic routes such as European funds, which are becoming harder and harder to secure. On the sales front, we invited people like Charades, Kinology and A24, so big players because I felt there are projects with strong market appeal,” stated Zardi. “We’re not niche anymore.”
Zardi’s first choice includes a excessive variety of style movies, a growth he says chimes with the best way MENA and African indie filmmakers are transferring away from traditional social dramas or observational works.
“There’s a different vibe. The young generation is embracing a wide range of genre. We’re far from the classic social drama. Even if the topic is reflecting the reality of the filmmaker’s territory, the storytelling is different, they’re using another genre code.”
He cites in-development tasks resembling Tunisian director Youssef Chebbi’s thriller Plague; Lebanese director Sandra Tabet’s drama Rabies, through which rabid canines invade Beirut; Moroccan filmmaker Ismaël El Iraki’s medication trafficking clan story Wolfmother and hit lady motion image Thundering Smoke, the second characteristic of Finnish-Somali director Khadar Ayderus Ahmed after breakthrough Somali Oscar entry The Gravedigger’s Wife.
“The new generation is not afraid to try something new. The ambition is stronger. They understand that the market is tougher and that if they want to exist, they have to be different,” says Zardi.
In assist of this embrace of style storytelling, the workshop’s talks program includes a dialogue with Cairo Conspiracy director Tarik Saleh on using style codes such because the thriller and investigative drama in his work, and a case examine on the method behind the particular in French Moroccan filmmaker Sofia Alaoui’s fantasy drama Animalia, which gained the Grand Jury Prize at Sundance earlier this 12 months.
Alaoui and VFX professionals Arnaud Fouquet, Faycel Azmi and Julien Fouré will talk about how they got here up with reasonably priced options for the movie by collaboration throughout growth and pre-production.
“Animalia is a beautiful achievement visually in terms of its VFX. Sofia Alaoui worked with Arnaud Fouquet in Paris. We’ll talk about how this young director on her first feature shared her vision and built this collaboration,” says Zardi.
“It’s an example of how a filmmaker can build a relationship with a lab and then control the expenses. Filmmakers in the region have the impression that VFX is beyond their means and that they cannot control that cost. What was fantastic about this collaboration was that Arnaud sometimes came up with suggestions of things Sofia could do during the shoot to create an effect, rather than producing it in post-production.”
Alongside the in-development tasks, the assembly can also be showcasing 9 movies in manufacturing or post-production.
Hot titles on this line-up embody two Tunisian options: Motherhood by Meryam Joobeur, who was Oscar-nominated in 2020 for her brief movie Brotherhood, and Agora, the third characteristic from Ala Eddine Slim, who gained the Luigi de Laurentiis Award for Last Of Us at Venice in 2016.
Representatives of most the important thing festivals are flying in to look at the work-in-progress screenings together with Venice, Toronto and Locarno.
These tasks are eligible for 3 Atlas Prizes for manufacturing and post-production value €30,000, €20,000, and €10,000. This 12 months’s jury options Cannes Critics’ Week head Ava Cahen, high indie Egyptian Clash and Feathers producer Mohamed Hefzy at Cairo-based Film Clinic and Moroccan director Meryem Benm’Barek (Sofia).
There are additionally 4 money prizes for the in-development choice, value €30,000, €20,000 and two instances €5,000.
These can be determined by Danish The Worst Person In The World and Godland producer Katrin Pors at Snowglobe, Moroccan producer Fayçal Hassaïri and French gross sales agent and distributor Sarah Chazelle at Jour2Fête.
One blow for this version is the absence of its visitor mentor Martin Scorsese who was compelled to drag out on the eve of the workshops for private causes.
Talking to Deadline shortly after he had damaged the information of Scorsese’s absencef, Zardi experiences that the individuals, who had been attributable to have private one-to-ones with the director, have been taking his cancellation of their stride.
“To be honest, they’re all really wrapped up in getting their projects and pitches ready. That is their main focus. The nice thing is that while they were disappointed most immediately said they hoped that Scorsese was ok and all wished him well.”