SiriusXM rolled out a brand new emblem, a brand-new app — with a less expensive month-to-month streaming plan — and a slate of recent channels and reveals, all geared toward serving to the corporate develop past its satellite-radio roots.
The new SiriusXM streaming app shall be accessible to subscribers throughout North America beginning Dec. 14 in Apple’s App Store, Google Play and on Amazon Fire units with extra platforms and options to return in early 2024. According to the corporate, the app has been redesigned to offer a extra personalised and easy-to-use “lean-back” streaming expertise that places content material discovery on the forefront.
Along with the next-generation app, SiriusXM is introducing the newly priced Streaming All Access Plan for $9.99 per 30 days. Currently, the corporate’s streaming-only plans begin at $10.99/month. The information was introduced on the firm’s “Next Generation” press and investor occasion Wednesday at Hudson Yards’ The Shed in New York City.
With the launch of the brand new SiriusXM app, the corporate shall be introducing new visitor DJ channel takeovers from over 160 high artists and bands, together with Olivia Rodrigo, Cardi B, Alice Cooper, Luke Combs and Maren Morris.
SiriusXM touted new channels coming to the service, together with these for Kelly Clarkson — who carried out her hit “Since U Been Gone” on the occasion — Shaggy, who additionally appeared on stage; Dolly Parton; John Mayer; Smokey Robinson; and true-crime podcaster Ashley Flowers; in addition to the previously introduced present from James Corden. The firm capped off the occasion with a panel dialogue led by SiriusXM chief content material officer Scott Greenstein with Clarkson, Flowers and Kevin Hart, whose Laugh Out Loud Radio comedy channel is at the moment on SiriusXM.
L. to r: SiriusXM’s Scott Greenstein, Kevin Hart, Ashley Flowers, Kelly Clarkson
The firm offered a primary have a look at the brand new emblem and model platform, that includes a star embedded within the SiriusXM title. It additionally confirmed off imagery and animation for its refreshed canine mascot, now named Stella:
“The introduction of the new SiriusXM streaming experience marks a pivotal moment in our history, one that kicks off a new era of innovation at our company,” CEO Jennifer Witz mentioned. “From can’t-miss live moments to the perfect soundtrack for any occasion, with the new SiriusXM, we are putting our differentiators at the forefront and welcoming in a new generation of listeners, bringing them closer to what they love.”
Key options of the brand new SiriusXM app embody:
- Personalization and curation: Listeners will now see 4 curated sections: Music, Talk & Podcasts, Sports, and For You, a personalized touchdown web page for every listener.
- Enhanced content material discovery: New pages devoted to groups, reveals, channels, artists and extra.
- Revamped playback: The new and improved media participant shall be optimized for every kind of content material, with new audio segments permitting listeners to leap to key moments; transcription and velocity management for podcasts and on-demand discuss content material; reside listening updates for sports activities and past; enhanced airplay and casting; and bookmarks for podcasts.
- Improved search: Upgraded search capabilities will make it simpler for customers to shortly discover who or what they’re in search of; a brand new search residence web page will present curated suggestions.
- Central audio library: The revamped library function will let customers save their favourite content material, together with reside channels, on-demand audio and podcasts, in addition to artists, bands, groups and leagues, with new offline listening and obtain capabilities.
- Interactive onboarding: New subscribers will have the ability to tailor their SiriusXM expertise at sign-on by choosing favourite artists, genres, personalities, leagues, and matters then flick thru and pattern tailor-made channel suggestions.
New authentic channels and reveals coming to SiriusXM embody: Kelly Clarkson Connection, a year-round channel along with her favourite music and tales behind her two-decade-long catalog of hits; an Audiochuck channel curated by Ashley Flowers, host of chart-topping podcasts together with “Crime Junkie”; the Life With John Mayer channel (debuting Nov. 22), hosted by the seven-time Grammy-winning singer-songwriter with reveals hosted by Mayer, DJ Diplo and producer Don Was; Dolly Parton’s Rockstar Radio channel (launching Nov. 15 and accessible for a restricted time), that includes songs from her upcoming album “Rockstar” in addition to older hits and hand-picked favorites; Smokey’s Soul Town, a brand new year-round channel accessible now and curated by legendary singer, songwriter and producer Smokey Robinson; and Shaggy’s Boombastic Radio, a brand new year-round channel accessible now, curated by the Grammy-winning reggae icon.
In addition, SiriusXM introduced three new channels devoted to totally different genres of music from the 2000s: The Flow, that includes R&B hits after the flip of the millennium from artists together with Alicia Keys, Ciara, H.E.R., John Legend, Khalid, Ne-Yo and Usher; Flex2K, devoted to Hip-Hop from the 2000s, that includes such artists as 50 Cent, Drake, Nicki Minaj, J. Cole and Kendrick Lamar; and Alt2K, that includes various rock from the artists together with Cage the Elephant, Coldplay, Fall Out Boy, Muse, The Killers and extra.
Also on the occasion, the corporate introduced new and expanded distribution relationships. SiriusXM and Audible are working collectively to share content material and provides subscribers the chance to expertise one another’s choices starting in early 2024. On the automotive entrance, SiriusXM mentioned it expanded its settlement with Polestar, which is anticipated to launch with 360L in choose mannequin 12 months 2024 Polestar automobiles.
And subsequent 12 months, SiriusXM is anticipated to be accessible for friends staying at choose Hilton properties as a part of the hotelier’s Connected Room Experience. That will let Hilton friends check out SiriusXM — controlling their in-room leisure from the Hilton Honors app — and to proceed their listening at residence.