In August, IAN SWEET (Jilian Medford) introduced a brand new album, SUCKER, the follow-up to 2021’s Show Me How You Disappear. In tandem with the announcement, Medford shared lead single “Your Spit,” and right this moment she’s again with “Emergency Contact,” which comes with a video directed by Brittany Reeber and options Please Don’t Destroy member Martin Herlihy (who was additionally within the “Your Spit” clip).
Of “Emergency Contact,” Medford says:
“Emergency Contact” is biting and sarcastic at its core. It’s a safety music to myself largely. Trying to persuade myself that I didn’t really need what I had misplaced within the first place as a means of dealing with the end result. The video we made for it’s certainly one of my favourite Ian Sweet movies ever (particularly because it ties in with the “Your Spit” video as effectively). I wished to characterize the humor that usually goes hand in hand with deep unhappiness. In the video Martin (who performs the director) retains rapidly snapping me out of these deep darkish moments and pushing my buttons to attempt to get an increase out of me so in flip I’ll placed on one of the best efficiency potential.
Reeber provides:
A longtime fan of Jilian’s work, I used to be actually thrilled to be requested to collaborate and much more stoked after I realized that she was right down to be humorous. “Emergency Contact” might be my favourite observe on the brand new file. It’s intestine wrenching. So it felt most true to lean into an idea that performed with the self-serious nature of a ballad. We additionally wished to make one thing that may join thematically to ‘Your Spit’ so we constructed an idea round a movie set (the movie you see screening within the film theatre) and forged Martin Herlihy of SNL to play Jilian’s overbearing, maniacal director.
Watch and hearken to “Emergency Contact” under.
SUCKER is out 11/3 by way of Polyvinyl.