Just in the future after saying they’re on the hunt for a reporter to cowl all issues Taylor Swift, America’s largest newspaper chain has now posted one other area of interest reporting job, masking none aside from Beyoncé.
According to the job listings, every author will work principally for the Tennessean newspaper and USA Today, however their content material might be distributed throughout the whole Gannett information chain.
Both Swift and Beyoncé have main world excursions underway. Beyoncé’s Renaissance World Tour is ready to finish subsequent month, whereas Swift’s Eras Tour will run by way of the tip of 2024.
And whereas it’s not uncommon for newspaper chains to rent leisure critics and music reporters, it’s not usually {that a} reporter is assigned to cowl a single artist.
However, Beyoncé and Swift each maintain an enormous quantity of cultural and financial sway and their followers – the Beyhive and Swifties, respectively – are recognized to financially bolster whole cities when the performers come to city.
“At this point, Taylor Swift is basically her own economy,” one Vanity Fair author put it.
The affect of her tour has been felt in each metropolis she has stopped at, promoting out stadiums, gracing followers with a 44-song set listing spanning her practically two-decade-long profession and injecting thousands and thousands of {dollars} into native economies with the gravity of her star energy.
In a Federal Reserve report printed in July, the company discovered that “May was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city.”
Performing simply two reveals in Colorado led to a US$140-million enhance to the state’s GDP for the 12 months, in keeping with a report from the Common Sense Institute.
“The totality of Taylor Swift’s U.S. tour could generate $4.6 billion in total consumer spending, larger than the GDP of 35 countries,” the report states.
The {qualifications} for every Gannett job learn the identical, and every itemizing invitations candidates with “a voice – but not a bias” to throw their resumes into the ring. The rent might be anticipated to report not simply on the small print and highlights of every singer’s excursions, but additionally on their fanbase, their affect on the worlds of music and enterprise, in addition to their cultural relevance.
Each job requires the reporter to have a willingness to journey extensively, too.
And whereas the listings have excited many followers and budding journalists, there’s additionally been a justifiable share of blowback, with many pointing to Gannett’s in depth layoffs in recent times, which included shedding six per cent of its information division final December.
— with information from Global News’ Kathryn Mannie
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