Genevieve Padalecki desires the world to be a greater place. And she’s making it simpler than ever for us to assist that trigger with Take Only What We Need, the sustainability web site she helped launched again in 2021.
“It came initially from when we started having kids,” explains the actress-turned-advocate, referring to the three kids she has with husband Jared Padalecki. A self-described “mountain girl” who costars with the hubby on Walker as Cordi’s late spouse Emily and now calls their animal-filled ranch in Austin dwelling, Padalecki has had a life-long issues about defending nature and different ecological points. They turned extra profound with parenthood. “I think especially when you have kids, you want to raise them in the best possible environment and give them everything that you possibly can and leave the world in a better place.”
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Of course, even she is aware of that the entire thought of sustainability and acutely aware consumerism can strike some as intimidating — which is why TOWWN takes a softer, simpler method to providing various choices. “We wanted to find a space that was providing resources and uplifting people in the sustainability space as opposed to shaming or making people afraid.” You don’t even should be that crunchy, both. As the location’s homepage states, “no patchouli, granola or Birkenstocks required.”
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“I started talking with a couple of friends and my co-founders, Kelly Mickle and Charlie Capen, and we decided we really needed to find a platform that was sort of this intersection of people and planet that provided resources for burnout — because it’s such a doom and gloom environment.” Noting how so many individuals assume lowering their carbon footprint is “all or nothing or what’s the point?,” Padalecki and her companions have targeted on platforming easy-to-digest suggestions for making an influence at your individual tempo by way of each the location and its social feeds on Instagram and TikTok.
TOWWN’s useful content material can be cross-platformed on Padalecki’s private web site, Now & Gen. This is the place you’ll discover every thing from her household images and present guides to wellness hacks and cocktail recipes. She states within the “Cliff’s Notes version” of her About web page that “I try to live curiously and love to share cool things I discover and the inspiring people I meet along the way…[those] unexpected things that make life a little bit sweeter.”
And like JoAnna Swisher Garcia‘s Happy Place, which we showcased here last week, Now & Gen features a beloved book club. As you can see in the video above, Padalecki is a voracious reader — “I love BookTok!” she exclaims — and has been able to turn that love into a series of monthly picks and chats with authors from across the category list. “I am getting hit with publishers and I absolutely love it,” she admits of the attention her segments are gaining. “I love [finding] new writers and new books and stuff like that because I feel like it’s so essential to learn.”