Picture: Netflix
One Piece, one among Netflix’s greatest swings of 2023, launched on August thirty first, and we simply received its first-week stats. How properly did it do? Was it a house run? A middling hit or a flop? Let’s have a look!
As we talked about many occasions within the run-up to One Piece’s launch, Netflix threw the kitchen sink at this present relating to advertising. Whether it was the massive fan occasions thrown, it being entrance and middle at TUDUM this yr (and final!), broadly deliberate interviews with the creators, a number of press releases (among the finest and most intense rollouts within the years I’ve been protecting Netflix), its Tumblr takeover, paid promoting, stunts, and many others and many others and many others.
So, following its launch final Thursday, you could have been led to consider that the present was on track to develop into Netflix’s biggest-ever present primarily based on the variety of international locations the present was at the number one spot on. These stories used FlixPatrol and Netflix’s each day high 10s, which have modified methodology in latest months so these stats are a bit deceptive.
External information (or demand) to this point has usually been fairly good too. TelevisionStats.com has had it as the number one present since August thirty first, giving it an “outstanding engagement score” ranking, however Google Trends gave us trigger for concern that some stats could also be inflated.
Google Trends for One Piece, Stranger Things, Wednesday, Squid Game, and The Witcher – Last 5 years.
Fast ahead to immediately, and we lastly received some stats from Netflix itself courtesy of Netflix’s high 10 web site that releases a weekly high 40 full with hours considered and CVE (accomplished viewing equivalents). This is the variety of hours divided by the runtime of the collection.
Netflix viewership for One Piece in week 1.
What did Netflix should say in regards to the first week’s launch? Here’s what they needed to say of their high 10 press launch:
“ONE PIECE sailed straight to the top of the English TV List, plundering an impressive 18.5M views in just four days of release. The series reached the Top 10 in 93 countries, and debuted at #1 in 46. Based on Japan’s highest-selling manga series in history, which has sold more than 500 million copies globally, the live-action adaptation of Eiichiro Oda’s sprawling tale currently has one of Netflix’s highest audiences scores ever. A huge thanks to the thousands of straw hats who assembled around the world for fan screenings and celebrations across 10 countries.”
That quantity alone is difficult to contextualize, so let’s evaluate it towards a few of Netflix’s greatest hits:
The above exhibits the primary 4 days of views (accomplished viewing equal) for One Piece on Netflix vs. different massive Netflix exhibits in that very same window. The bar graphs in inexperienced point out they’ve been renewed, these in purple have been canceled, and people in gray are pending.
As you’ll be able to see right here, the present had a fairly good launch, pulling in additional views than summer season hits XO, Kitty, and FUBAR however notably lower than The Night Agent and The Watcher—all the above exhibits launched on Thursday, like One Piece.
Now, let’s have a look at the long-term trajectory of the present vs. different Netflix exhibits (no matter launch day). Wednesday, Netflix’s most-watched present primarily based on 91 days views, was a monster, as everyone knows, and it doesn’t seem One Piece shall be competing for that crown, however we will evaluate it towards three different exhibits.
The Sandman, which did rating a renewal for “more episodes,” tracks a bit under One Piece’s launch, and naturally, we needed to evaluate towards Resident Evil and Cowboy Bebop. Both had been unceremoniously canceled rapidly by Netflix, and fortunately, One Piece isn’t in that territory.
What will it take for a season 2 of One Piece?
The upcoming weeks are going to be key to the present getting renewed.
As we’ve lined earlier than, renewals come right down to a number of metrics, and we solely get our eyeballs on a couple of of them. One could be very a lot the completion price (the quantity of people that begin and go on to complete a present), as we’ve lined a number of occasions earlier than.
Bloomberg excellently lined a number of the inner metrics that shall be utilized to One Piece. One of them would be the “efficiency score,” which measures a present’s worth over its price.
We point out this one particularly as a result of One Piece was an costly present. NetflixWoche, Netflix’s German promotion web site, posted in regards to the funds of the present (translated into English and notably pulled from the unique article) of their preview stating:
“At over 16 million euros per episode, One Piece was produced more elaborately than Game of Thrones (costs per episode around 13.7 million euros).”
Indeed, information from Variety Insight in 2020 suggests the present’s funds is someplace between $15 and $19 million per episode. The funds may very well be inflated due to a number of filming delays and different COVID-related bills.
Based on this, for week 2, we’d must see a wholesome improve in viewership, after which in weeks 3 and 4, it’ll be all in regards to the maintain of viewing hours. If it falls off a cliff (greater than 60%), it may very well be sport over.
For extra on season 2 of One Piece, we’ll be preserving our publish on the collection future up to date within the coming weeks as and after we be taught extra.
Thanks to What’s on Netflix Frederic Durand (twitter.com/filmsdelover) for assist with graphs and extra context. You can discover his weekly high 10 stories right here on What’s on Netflix each Wednesday or subscribe for common streaming stories on Netflix N’ Chiffres.
What do you assume? Did One Piece have a superb launch? Let us know within the feedback.