Looks like Adidas is making an attempt to make good after getting skewered for failing to half methods with Kanye West throughout his antisemitic tirade … as a result of the corporate’s donating a bit of its upcoming Yeezy earnings to the Anti-Defamation League and different charities.
Adidas says it should unload a few of its remaining stock on the finish of this month, including a “important quantity can be donated to chose organizations working to fight discrimination and hate, together with racism and antisemitism.”
In addition to the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change — began by George Floyd‘s brother, Philonise — may even profit.
It’s unclear how a lot will go to the charities, however as we reported, there’s about $1.3 billion in Yeezy merchandise left over after the corporate pulled the plug on Kanye again in October.
You’ll recall, Adidas appeared gradual on the draw when it got here to Ye — dropping him properly into his antisemitic tirades, together with his unforgettable publish — “dying con 3 on JEWISH PEOPLE.”
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Ye additionally had some extraordinarily controversial takes concerning Floyd’s tragic dying again in 2020.
Adidas finally kicked Kanye to the curb and tried repurposing its remaining inventory, promoting the footwear with out the Yeezy title … which, by the best way, fell flat.
Regardless, it appears Adidas is making an attempt to convey these earnings again up and make issues proper with the communities.