BLACKPINK are almost as iconic in style as they’re in music, and their newest marketing campaign for Adidas proves that time. Continuing the partnership between the woman group and the sportswear model, BLACKPINK star in “HOME OF CLASSICS,” shared by way of Adidas Korea’s social media.
The new marketing campaign was first teased final week with a gaggle shot of the 4 members in Adidas’ new types, adopted by solo pictures of Jisoo, Jennie, Rosé, and Lisa posted all through the week. Today, a video was launched that includes all 4 women in a house setting, stress-free by wanting by Polaroids, enjoying an outdated arcade machine, cuddling a kitten, and practising guitar as they welcome the viewer to their “home of classics.”
BLACKPINK and Adidas have been teaming up for promotions since 2020 now. “HOME OF CLASSICS” follows their appearances within the “Change Is a Team Sport” and “Watch Us Move” campaigns. BLACKPINK are identified to sport Adidas in their very own lively existence, usually carrying the model of their dance apply movies. Fans have lengthy awaited a collaboration line between the group and the model, however there have been no new updates on that entrance.
The woman group is coming off of a busy April, by which they headlined two weekends on the Coachella Valley Music and Arts Festival. Speaking to MTV News in regards to the expertise, the group mirrored, “It is such an honor to headline at a place where so many different people who love music gather together. We never expected this kind of opportunity to come to us. It means a lot to us to be invited to stand on such a huge stage to represent our language and culture. We hope that our stage inspires people to dream big, and we hope that our music shows that music truly goes beyond language.”
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