Punjabi Music Gains Worldwide Recognition — Spotify

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Punjabi Music Gains Worldwide Recognition — Spotify


Punjabi music is having fun with a exceptional rise in reputation—and never simply with listeners in India, but in addition among the many diaspora and broader world audiences. Of the ten most-streamed songs in India in 2022, 4 had been in Punjabi, with “Excuses” by AP Dhillon, Intense, and Gurinder Gill taking the highest spot because the most-streamed music and Moosetape, by the late Sidhu Moose Wala, nabbing the spot for the most-streamed album. Outside of India, Punjabi artists have been lighting up the stage at a few of the world’s high occasions, representing the neighborhood and the demand for this music past the house nation.

“Today Punjabi is one of the most-streamed music languages on Spotify in India, with playlists such as Punjabi 101 and Hot Hits Punjabi emerging as the go-to destinations for listeners to discover the best and biggest hits,” says Rahul Balyan, Spotify’s Head of Music for India. “The global recognition for Punjabi artists is evident with moments like Diljit Dosanjh’s recent gig at Coachella, a first for any Punjabi artist, and AP Dhillon’s performance at the Juno Awards in Canada earlier this year.” 

Recently, Spotify partnered with music labels in India to launch three new Spotify Singles: “Maan Punjabi” by Tarsem Jassar, “Raanjha” by Nimrat Khaira, and “Challa” by Gurdas Maan and Diljit Dosanjh. These tracks spotlight the true breadth of Punjabi music’s folks roots and conventional sound combined with the trendy, world components which have put the scene on the world’s must-listen record.

Speaking to the adoption of those worldwide sounds in Punjabi music, Nimrat Khaira, one in all India’s hottest singers, tells For the Record, “The Punjabi music industry is inspiring the world, and the world’s music, in turn, is inspiring us. Our music is an amalgamation of hip-hop, pop, rock, and classical, so it truly is made up of a global sound.” She provides, “We commonly use piano and guitar in Punjabi music, which makes the music familiar to the global audience. These two instruments are now becoming an imperative part of the Punjabi music industry.”

The rising reputation of Punjabi pop all over the world has additionally led to a few of its components making their means into worldwide music. “Punjabi music is influencing international beat patterns by reintroducing Punjabi beats based on instruments such as the dhol, sitar, and flute, and percussion instruments—like the tabla,” says Indo-Canadian rapper, singer, and songwriter Karan Aujla. “It’s fascinating to see our community and all our hard work expand so much.” 

“Punjabi music is influencing music today by connecting with people that are hungry for art,” says Ikky, a Canadian music producer who has labored with a few of the greatest Punjabi artists on the earth right this moment, together with Diljit Dosanjh and Shubh. “Punjabi people tend to support their own, and I think the music industry picks up on that.”

This progress is just set to proceed, these artists consider. “Punjabi music is in a position like never before,” says Nimrat Khaira. “Millions of people are listening to it, humming it, and dancing to it. The entire credit goes to the artists and their teams who have been making some Earth-shattering content that is blowing up the international market. From here I just know there’s no looking back.” B Praak, an Indian singer, composer, music director, and producer, says, “We are present in almost all the continents now. Our aim is to present Punjabi music at the Oscars soon!”

If you’re starting your journey into Punjabi music, Karan Aujla recommends the observe “Gangsta,” which he made with YG, “to further recognize the melodies and rhyme patterns of Punjabi hip-hop songs.” B Praak, whose favourite style is unhappy romantic, recommends beginning together with his observe “Mann Bharrya.” And Ikky, who enjoys Punjabi pop, suggests “Summer High” by AP Dhillon.

Listen to the newest trending tracks in Punjabi with our Punjabi 101 playlist

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